Associate Brand Manager Vaccines - KSA
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Key skills for this role
About the Role
Drive brand strategy execution for vaccines, ensuring alignment across functions, while leveraging market insights and leading customer engagement initiatives.
Key Skills for This Role
Full Job Posting
Role Purpose
Drive high-quality execution of brand strategies for the Vaccines portfolio in Saudi Arabia, contributing to strategy shaping while leading implementation excellence, enabling field teams, and ensuring strong cross-functional alignment to deliver business results.
This position will report to the Vaccines Business Unit Director.
Key Responsibilities
1.
Brand Planning & Execution Contribute to the development of local brand strategies based on market insights, customer needs, and business priorities.
Own and drive execution of brand plans end-to-end , ensuring timely, high-quality, and compliant delivery.
Translate strategic priorities into clear, actionable initiatives tailored to the Saudi market.
Monitor brand performance and proactively recommend optimization actions to enhance outcomes. 2.
Strategic Contribution Actively contribute to brand planning cycles , bringing insights, recommendations, and execution perspectives.
Own specific components of the brand plan (e.g., campaigns, channels, customer segments) with clear accountability.
Challenge plans through data-driven insights and field feedback to strengthen impact. 3.
Promotional & Customer Engagement Excellence Lead the development and localization of promotional and non-promotional materials aligned with brand strategy.
Ensure consistent, high-quality communication of the brand value proposition across all customer touchpoints.
Drive impactful customer engagement initiatives to support brand growth and differentiation. 4.
Sales Force Enablement Leadership Own the readiness and effectiveness of sales enablement tools and materials for assigned brands.
Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency.
Act as a go-to brand expert for the sales team, providing guidance and clarity on execution. 5.
Cross-Functional Leadership Lead coordination across Medical, Market Access, Policy, Regulatory, Supply Chain, and Sales teams for assigned initiatives.
Drive alignment and accountability across stakeholders to ensure seamless execution.
Ensure strong integration between strategy and execution across all functions. 6.
Market & Business Insights Analyze market trends, customer insights, and competitive dynamics.
Identify opportunities to strengthen brand performance and expand impact.
Translate insights into actionable recommendations and initiatives . 7.
Financial & Operational Management Own tracking of brand KPIs, performance, and budget utilization.
Support forecasting and ensure alignment between demand planning and brand activities.
Identify risks and proactively drive corrective actions.
Requirements
This role is open to Saudi nationals only.
Bachelor s degree in Pharmacy, Marketing, Business, or Life Sciences. 2 4 years of experience in the pharmaceutical industry (Sales, Marketing, or related roles).
Experience
in vaccines or public sector is a plus.
Skills
& Competencies Ownership Mindset: Takes full accountability for delivering business outcomes. Execution Excellence: Strong ability to drive high-quality execution under timelines. Strategic Thinking: Ability to link insights with brand strategy and execution. Leadership Potential: Demonstrates initiative and ability to lead projects and influence stakeholders. Collaboration: Works effectively across functions while driving alignment and outcomes. Communication: Strong verbal and written communication in English and Arabic. Other Requirements Willingness to travel as needed within the Kingdom. Strong compliance mindset and adherence to company policies. Required Skills: Brand Management, Data Analysis, Digital Marketing, Healthcare Marketing, Market Analysis, Market Research, Product Development, Product Management, Project Management, Strategic Planning, Teamwork Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Not Applicable Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 06/18/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
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