Associate Brand Manager – Vaccines - KSA

Role Purpose

1. Brand Planning & Execution

• Contribute to the development of local brand strategies based on market insights, customer needs, and business priorities.
• **Own and drive execution of brand plans end-to-end**, ensuring timely, high-quality, and compliant delivery.
• Translate strategic priorities into **clear, actionable initiatives** tailored to the Saudi market.
• Monitor brand performance and proactively recommend optimization actions to enhance outcomes.

2. Strategic Contribution

• Actively contribute to **brand planning cycles**, bringing insights, recommendations, and execution perspectives.
• Own specific components of the brand plan (e.g., campaigns, channels, customer segments) with clear accountability.
• Challenge plans through **data-driven insights and field feedback** to strengthen impact.

3. Promotional & Customer Engagement Excellence

• Lead the development and localization of promotional and non-promotional materials aligned with brand strategy.
• Ensure consistent, high-quality communication of the brand value proposition across all customer touchpoints.
• Drive impactful customer engagement initiatives to support brand growth and differentiation.

4. Sales Force Enablement Leadership

• Own the **readiness and effectiveness of sales enablement tools and materials** for assigned brands.
• Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency.
• Act as a **go-to brand expert** for the sales team, providing guidance and clarity on execution.

5. Cross-Functional Leadership

• Lead coordination across Medical, Market Access, Policy, Regulatory, Supply Chain, and Sales teams for assigned initiatives.
• Drive alignment and accountability across stakeholders to ensure seamless execution.
• Ensure strong integration between strategy and execution across all functions.

6. Market & Business Insights

• Analyze market trends, customer insights, and competitive dynamics.
• Identify opportunities to strengthen brand performance and expand impact.
• Translate insights into **actionable recommendations and initiatives**.

7. Financial & Operational Management

• Own tracking of brand KPIs, performance, and budget utilization.
• Support forecasting and ensure alignment between demand planning and brand activities.
• Identify risks and proactively drive corrective actions.

Requirements

• **This role is open to Saudi nationals only.**
• Bachelor’s degree in Pharmacy, Marketing, Business, or Life Sciences.
• 2–4 years of experience in the pharmaceutical industry (Sales, Marketing, or related roles).
• Experience in vaccines or public sector is a plus.

Skills & Competencies

• **Ownership Mindset:** Takes full accountability for delivering business outcomes.
• **Execution Excellence:** Strong ability to drive high-quality execution under timelines.
• **Strategic Thinking:** Ability to link insights with brand strategy and execution.
• **Leadership Potential:** Demonstrates initiative and ability to lead projects and influence stakeholders.
• **Collaboration:** Works effectively across functions while driving alignment and outcomes.
• **Communication:** Strong verbal and written communication in English and Arabic.

Other Requirements

• Willingness to travel as needed within the Kingdom.
• Strong compliance mindset and adherence to company policies.

Required Skills

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