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Associate Architect Braze

Dentsu
Bengaluru, IND
Full-time
Mid · 3–4 years experience
Onsite
Discovered 3 weeks ago
salesforce

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Qualifications

  • 8+ years Atleast 3 to 4 years experience in Braze Atleast 4 years experience in Implementation
  • Job Descreption
  • Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle. * Work with the client during discovery phase to develop the use cases and implementation requirements * Document the technical requirements to be used in solution design and for implementation * Serve as a technical liaison and consultant for the client's web and app developers and engineers * Develop necessary code within the platform * Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels * Conduct training, deliver presentations, and lead meetings with clients and partners * Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work. * Understand and have experience in using Liquid to set dynamic attributes and events * Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).
  • Must have skills
  • A minimum of 3-5 years' experience working with Braze * Be certified in Braze * Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects * Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, ...) * Understanding of digital advertising and digital marketing KPIs and metrics * Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects. * Excellent written and verbal communication skills. * Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies. * Ability to work across multiple projects. * Fluent in English - written and verbal fluency
  • Good to have skills
  • Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc. * Broader web and database development experience. * Experience with marketing automation platforms or customer data platforms from other vendors. * Ability to work with tag management systems such as Google Tag Manager. * Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.
  • Shift timing
  • Work in client specific time zones IST/GMT/EST / ANZ Time zone

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