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Assistant Store Manager

Apparel FZCO , QAT2 weeks agoSenior
Seniorfulltime

Skills

Store OperationsRetail ManagementVisual Merchandising

About This Role

1. Store Operations & Customer Experience Support

  • Assist in overseeing daily store operations, including opening/closing procedures, grooming standards, tester hygiene, and overall floor readiness.
  • Ensure an exceptional customer experience by guiding Beauty Advisors and Specialists on consultation techniques and product storytelling.
  • Handle customer queries professionally while maintaining brand service standards.
  • Support the implementation of SOPs, hygiene practices, and store discipline.

2. Sales Performance & Commercial Delivery

  • Support the Store Manager in achieving store KPIs, including sales targets, conversion rate, ATV (Average Transaction Value), UPT (Units per Transaction), and customer retention.
  • Monitor product performance, stock levels, and replenishment to ensure availability of key items.
  • Assist in executing in-store activations, promotions, consultations, and beauty events.
  • Review daily sales reports and suggest action plans to improve performance.

3. Team Support, Coaching & Development

  • Support in leading and motivating a team of Beauty Advisors, Specialists, and Cashiers to ensure accountability and performance.
  • Provide on-floor coaching, reinforce product knowledge, and deliver constructive feedback.
  • Assist in training on new launches, beauty rituals, and service excellence.
  • Foster a positive, collaborative, and customer-focused team culture.

4. Inventory, Visual Merchandising & Store Standards

  • Support inventory management, including replenishment, shrinkage control, and expiry management (FIFO/FEFO).
  • Ensure adherence to visual merchandising standards, planograms, and overall brand presentation.
  • Coordinate with supply chain teams to ensure timely stock availability.
  • Maintain accuracy in documentation, cash handling, and audit readiness.

& Skills

  • Bachelor’s degree in Business, Retail Management, or a related field (preferred).
  • 2–4 years of experience in beauty, cosmetics, or

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