Assistant Marketing Manager

Job Summary

Key Responsibilities

• Support the planning and execution of marketing campaigns related to real estate projects.
• Coordinate marketing activities across digital, social media, print, and traditional marketing platforms to increase project awareness and lead generation.
• Supervise and guide a small marketing team (2 members), ensuring smooth execution of day-to-day marketing tasks and timely deliverables.
• Coordinate with the sales team to develop promotional materials and support sales-driven marketing initiatives.
• Manage social media platforms, including content coordination, posting schedules, audience engagement, and campaign support.
• Assist in the preparation and coordination of marketing materials, including brochures, presentations, advertisements, email campaigns, and promotional content.
• Liaise with external vendors such as designers, photographers, printers, digital agencies, and media partners for timely campaign execution.
• Monitor campaign performance, marketing activities, and lead generation efforts, while preparing regular reports and updates for management.
• Coordinate and support property launches, exhibitions, promotional events, and open houses.
• Conduct market and competitor research to identify trends, customer preferences, and opportunities for project positioning.
• Ensure brand consistency across all marketing communications and materials.
• Maintain coordination with CRM and lead management systems to support lead tracking and follow-up processes.
• Provide regular updates and reports to the COO regarding marketing progress, campaign performance, team activities, and upcoming initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in a marketing role within the real estate industry.
• Good understanding of real estate marketing, digital marketing platforms, social media, branding, and lead generation practices.
• Familiarity with marketing tools such as Google Ads, Meta/Facebook Ads, social media platforms, and CRM systems.
• Strong communication, coordination, and organizational skills.
• Ability to manage multiple tasks, prioritize deadlines, and work independently.
• Basic team supervision and stakeholder coordination capabilities.

Experience Requirements

• 4+ years of experience in real estate marketing (mandatory).
• Prior experience coordinating marketing campaigns and handling junior team members is preferred.

Skills & Competencies

• Marketing coordination and campaign execution
• Team supervision and task delegation
• Social media and content coordination
• Lead generation support
• Vendor and stakeholder management
• Market research and reporting
• Time management and multitasking
• Communication and presentation skills
• Attention to detail and problem-solving