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Assistant Manager, Vehicle Purchase Programs

General Motors
USA
Full-time
Manager
Discovered Yesterday

Full Job Posting

What You’ll Do

  • Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable.
  • Support development of employee pricing strategies including EV-specific pricing models, future pricing models across the entire portfolio, and the implications of pricing strategy changes on program sales and effectiveness.
  • Lead the development of targeted marketing campaigns with agency partners to grow and expand sales under the programs.
  • Track and measure all campaigns including the monitoring of key measures, tracking progress throughout the campaign, and final report out at campaign end (i.e., sales impact/net-plus evaluation, etc.)
  • Provide strategic counsel regarding business policy, sales growth opportunities, individual program expansion/contraction, long-term growth opportunities, and other guidance that the business requires.
  • Function as a subject matter expert within GM on the programs for all inquiries, including with the brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW.
  • Recommend and provide rationales, and when approved, author changes to program policies, program updates, program rules & guidelines, and other documents as needed.
  • Support ad hoc requests for reporting and data analysis.
  • Your Skills & Abilities (Required Qualifications)
  • Program Management, Digital Marketing and Retail Sales Experience
  • Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field
  • 5-8 years or more in marketing, program management, or strategy role
  • Ability to travel up to I0-15%
  • Proficiency in Word, Excel, PowerPoint
  • What Can Give You a Competitive Advantage (Preferred Qualifications)
  • Automotive experience is highly preferred.
  • Strong knowledge of business analytics, marketing data, and understanding of the complex dynamics within the automotive sales domain.
  • Proven ability to synergize complex business strategies into persuasive presentations.
  • Ability to thrive in a collaborative atmosphere and belief in the power of innovation through differing viewpoints.
  • Retail sales and incentives experience
  • Experience developing or executing business strategy
  • Fraud prevention experience

Qualifications

  • Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field

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