Assistant Manager - Trade Marketing

Role overview

Trade marketing and go-to-market

• Plan partner, distributor, travel operator, ticketing platform, and promotional channel activities to drive demand, lead conversion, and visitation.
• Support seasonal campaigns, destination launches, events, and new offerings; coordinate cross-functional launch activities and timely delivery of marketing assets.
• Develop promotional campaigns, special offers, packages, and value propositions; support pricing and packaging initiatives and monitor performance.
• Use consumer insights to shape differentiated propositions and audience messaging; improve awareness, consideration, bookings, visitation, and customer conversion.
• Set campaign KPIs, track effectiveness, conversion, customer acquisition, and ROI; analyze marketing and sales data and report recommendations.
• Build internal and external stakeholder relationships, coordinate with operators, tourism partners, agencies, and commercial teams, and support co-marketing negotiations.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality, or a related field.
• 5–7 years of experience in Trade Marketing, Brand Marketing, Destination Marketing, Commercial Marketing, or Consumer Marketing.
• Experience developing and executing go-to-market strategies and promotional campaigns.
• Experience managing marketing performance, conversion optimization, and ROI reporting.
• Experience in tourism, entertainment, hospitality, retail, travel, leisure, or destination marketing is preferred.