Assistant Manager - Digital Marketing
Role Overview
The Assistant Manager – Digital Marketing supports the hotel's digital marketing strategy to improve brand visibility, online engagement, and revenue opportunities.
The role oversees digital channels, website performance, search visibility, online reputation, and campaigns in line with brand standards and business objectives.
Key Skills for This Role
Full Job Posting
Role summary
The Assistant Manager – Digital Marketing supports the hotel's digital marketing strategy to improve brand visibility, online engagement, and revenue opportunities.
The role oversees digital channels, website performance, search visibility, online reputation, and campaigns in line with brand standards and business objectives.
Website and digital platforms
- Manage hotel website, landing pages, and digital content for accuracy, consistency, and brand compliance.
- Coordinate updates for rooms, restaurants, spa, golf, offers, festive promotions, and resort announcements.
- Work with Hyatt Corporate Digital, agencies, and internal stakeholders to implement website enhancements and digital initiatives.
- Monitor website functionality, user experience, and performance, ensuring content remains current and optimized.
SEO, campaigns, and analytics
- Implement SEO strategies, conduct keyword research, and optimize website content, metadata, and landing pages.
- Monitor search performance and recommend improvements to qualified traffic and conversions.
- Support paid campaigns by coordinating assets, landing pages, tracking, reporting, and external agencies; assist with budgets and ROI optimization.
- Analyze website, campaign, and channel performance; prepare monthly reports and insights on traffic, conversions, bookings, and user behavior.
Online reputation and platforms
- Monitor online listings and maintain consistent content across OTAs and third-party platforms.
- Support reputation-management initiatives by tracking reviews and performance metrics.
- Coordinate with operational teams to maintain accurate digital information and guest-facing content.
Digital marketing tools
- Website content management systems, SEO, Google Analytics (GA4), Google Tag Manager, and Google Search Console.
- Email marketing platforms, CRM systems, Google Ads, display and programmatic advertising, and Meta Business Suite.
- Basic HTML/CSS, digital user experience, data analysis and reporting, and Microsoft Office applications.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Hospitality Management, or a related field.
- 3–5 years of experience in digital marketing, e-commerce, digital communications, or a similar role; hospitality, travel, luxury, or lifestyle experience is preferred.
- Strong knowledge of CMS, SEO, website performance optimization, and specified analytics and reporting tools.
- Experience in digital advertising and familiarity with Meta Business Suite, email marketing platforms, and CRM systems.
- Basic understanding of HTML/CSS, digital user experience, and website content implementation.
- Strong analytical, reporting, project management, organizational, communication, and stakeholder management skills; advanced Microsoft Office proficiency.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Hyatt
Chef de Partie- Arabic Cuisine
, UAE
Hyatt is seeking a Chef de Partie with Arabic cuisine expertise to support kitchen operations and guest service. Candidates should be able to perform basic and intermediate cooking skills and work across multiple kitchen
Director of Sales and Marketing
, KSA
Hyatt is seeking a Director of Sales and Marketing to lead commercial, marketing, and communications strategy and a high-performing team. The role calls for fluent professional English, a relevant bachelor’s degree or hi
Event Sales Coordinator
Toronto, CAN
Summary ----------- Event Sales Coordinator =========================== Sales & Events Department Hyatt Regency Toronto Salary Range: $55,000 - $58,000 annually About Hyatt --------------- At Hyatt, we believe our guests
Accounts Assistant
, UAE
Summary ----------- You will be responsible to assist with the efficient running of the department in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting employee, guest and owner exp
Marina Workshop Clerk
, UAE
Hyatt is seeking a Marina Workshop Clerk to coordinate workshop administration, service jobs, customer communication, documentation, and billing support. The role connects technicians, service teams, procurement, finance
Graphic Designer
, QAT
Grand Hyatt Doha is seeking a graphic designer to create visual content for hotel marketing, branding, and communications across print and digital channels. Candidates should have a relevant degree or diploma, 1–2 years
Marketing Executive
, QAT
Grand Hyatt Doha is seeking a Marketing Executive to support marketing, branding, public relations, and digital campaigns for its hotel, restaurants, spa, and events. Candidates should have a relevant degree or diploma,
Commis Chef
, UAE
Hyatt is seeking a Commis Chef to prepare consistent, high-quality food and provide courteous, efficient service in support of the outlet's operating concept and standards. Candidates need basic culinary skills, good hyg
Chef de Partie- Arabic Cuisine
, UAE
Director of Sales and Marketing
, KSA
Event Sales Coordinator
Toronto, CAN
Accounts Assistant
, UAE
Marina Workshop Clerk
, UAE
Graphic Designer
, QAT
Marketing Executive
, QAT
Commis Chef
, UAE