Area Sales Supervisor

Key Responsibilities

• Supervise and support store managers and supervisors in the area; provide coaching, feedback, and development to improve team capability and achieve sales objectives.

• Develop and implement area sales plans, promotions, and local merchandising strategies to drive traffic, conversion, and average transaction value.

• Monitor store and area KPIs (sales, conversion, average basket, shrinkage) regularly; prepare reports and recommend corrective actions to meet targets.

• Conduct regular store visits to evaluate customer experience, visual merchandising, stock availability, and compliance with company standards; provide actionable feedback to store teams.

• Support inventory management and replenishment processes across the area by coordinating with supply chain and store teams to ensure product availability and minimize stock discrepancies.

• Drive recruitment, onboarding, and training activities for store leadership roles in the area; assist with scheduling and workforce planning to ensure adequate coverage.

• Lead by example in delivering excellent customer service; support resolution of escalated customer issues to protect satisfaction and brand reputation.

• Ensure adherence to company policies, health and safety regulations, cash control procedures, and loss prevention practices across all stores in the area.

• Collaborate with regional management, marketing, and operational teams to roll out campaigns, seasonal initiatives, and peak trading plans effectively.

• Identify opportunities for process improvements, cost efficiencies, and commercial growth; lead local initiatives to improve store performance and customer experience.

Required Skills

• Strong leadership and coaching skills with the ability to develop and