Area Sales Manager

About This Role

POSITION : AREA SALES MANAGER / REGIONAL SALES MANAGER ( Sri Lankans, Indians)

INDUSTRY - FMCG / FOOD MANUFACTURING / BAKERY & CONFECTIONERY

LOCATION - Saudi Arabia

COMPENSATION & BENEFITS

• Salary: SAR 12,500 (without KSA experience) - LKR 1+ Million

• Salary: SAR 12,500 – 15,000 (with KSA experience)- LKR 1+ Million - 12+ Million

• Unlimited Fuel

• Commissions/Performance-based incentives

• Company Car

• Flight Tickets

• Visa Sponsorship

• Long-term growth and career progression within a leading FMCG group

Preferably Sri Lankans - Sri Lankan Citizens who are based in Dubai or KSA.

COMPANY OVERVIEW

A leading FMCG food manufacturing group in Saudi Arabia , part of a large and well-established regional industrial conglomerate operating across the Gulf and Middle East .

The company is known for international quality standards , state-of-the-art production facilities, and a strong retail distribution network delivering bakery and confectionery products to thousands of retail outlets daily across KSA and UAE .

As part of rapid expansion, the organization is strengthening its retail sales leadership team across Saudi Arabia.

ROLE PURPOSE

The Regional Sales Manager will lead and drive regional retail sales operations , ensuring revenue growth, market expansion, customer satisfaction, and strong execution across routes, depots, and sales teams.

KEY RESPONSIBILITIES

SALES & BUSINESS GROWTH

• Manage regional sales forecasting and set aggressive yet achievable performance targets

• Drive sales growth through effective retail penetration and client base expansion

• Meet and negotiate with key retail customers and strategic accounts

• Support and coach sales teams to close high-value deals

SALES OPERATIONS & REPORTING

• Prepare periodic sales reports covering volumes, trends, growth opportunities, and risks

• Analyze regional sales performance against targets and budgets

• Control and optimize retail sales expenditures to meet budget requirements

CUSTOMER EXPERIENCE & RELATIONSHIP MANAGEMENT

• Reduce customer complaints and maintain the highest level of customer satisfaction

• Strengthen long-term relationships with retailers, distributors, and key partners

INTERNAL COORDINATION

• Coordinate with internal departments to ensure accurate delivery schedules

• Manage sales contracts and proposals in compliance with company policies

• Liaise with ICT teams regarding handheld devices (HHT), system updates, databases, and reporting

ROUTE, DEPOT & FIELD MANAGEMENT

• Plan, optimize, and manage retail sales routes (creation, merging, and closure of unprofitable routes)

• Supervise depots and retail outlets within the region

• Conduct regular site visits and performance evaluations

• Ensure compliance with company standards across operations

ASSET & COMPLIANCE MANAGEMENT

• Monitor cleanliness and appearance of sales vehicles in line with company policies

• Ensure disciplined execution of retail operations and field activities

IDEAL CANDIDATE PROFILE

• Bachelor’s Degree in Marketing, Business Administration, or a related field

• 5–6 years of experience as an Area Sales Manager

• FMCG / Bakery industry experience strongly preferred

• Prior KSA market experience is highly preferred

• Strong knowledge of retail sales strategies and route-to-market execution

• Expertise in sales tools, forecasting, and performance analysis

• Strong leadership, negotiation, and communication skills