Area Manager, NSW

Key Responsibilities

• Lead People & Culture
• Inspire, coach and develop store managers and retail leaders across the region
• Create an engaging, positive and accountable culture where teams can thrive
• Build high-performing teams through effective recruitment, succession planning and talent development
• Celebrate success and recognise outstanding performance across the region
• Lead from the front through a visible and consistent store presence
• Drive Commercial Performance
• Drive sales, profitability and operational performance across the region
• Analyse business trends and implement strategies to maximise sales and productivity
• Partner with Store Managers to identify opportunities and improve store performance
• Deliver strong commercial outcomes while maintaining an exceptional customer experience
• Deliver Exceptional Retail Experiences
• Champion a customer-first culture across all stores
• Ensure stores consistently deliver an engaging and memorable brand experience
• Maintain exceptional visual merchandising, operational and presentation standards
• Drive execution of major launches, campaigns and key trading periods
• Build the Future
• Develop future retail leaders through structured coaching and development
• Partner closely with Recruitment to attract, hire and retain top talent
• Support major store relocation and enhancement projects
• Contribute to the continued evolution of POP MART's retail business in Australia
• We're looking for a seasoned retail leader who understands that great results come from engaged, high-performing teams.
• Global fashion and apparel brands
• Athleisure and sportswear retailers
• Beauty and cosmetics retailers
• Youth-focused, lifestyle or culture-driven brands
• Premium customer experience-led retail environments
• Multi-site retail leadership experience across a network of stores
• A proven track record of leading and developing Store Managers
• Experience managing large and diverse teams, in a fast-paced environment
• Strong commercial acumen and customer focus
• Success operating within high-volume retail environments
• A highly visible and hands-on leadership style
• A passion for coaching, mentoring and developing future leaders
• Exceptional communication and stakeholder management skills
• The ability to balance people, performance and customer experience
• High energy and a genuine passion for creating engaging retail environments
• Lead a portfolio of high-volume stores across some of Australia's busiest shopping destinations
• Develop and inspire a large team of retail leaders and team members
• Play a key role in shaping the next chapter of POP MART's retail journey in Australia
• Support exciting store relocation and enhancement projects designed to elevate the customer experience
• Join a creative, energetic and globally recognised brand
• Work alongside passionate leaders who care deeply about people, performance and culture
• Enjoy genuine career development opportunities within a growing international business
• To apply, please submit your resume and a short cover letter (1 page maximum) telling us:
• Why POP MART?
• What would your priorities be in your first 90 days?
• What's your proudest achievement as a retail leader?
• We're less interested in generic cover letters and more interested in understanding who you are as a leader, what motivates you, and the impact you've made throughout your career.
• Full and permanent Australian working rights required to be eligible
• #LI-DANIELW
• POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
• As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees
• because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,
• imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of
• any other status or condition protected by applicable federal, state or local law.

Our Ideal Candidate

Why Join POP MART?

How to Apply