{bc}
Apply
linkedin

Architect

Virtusa
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 6 days ago
Marketing analyticsExperimentation and experimental designA/B testingChampion-challenger testingPega Customer Decision HubPega Marketing

Full Job Posting

Mandatory skills

  • Experience in marketing analytics, experimentation, campaign optimization, or customer decisioning.
  • Hands-on A/B testing, controlled experiments, and champion-challenger testing experience.
  • Understanding of Pega Customer Decision Hub, Pega Marketing, or comparable decisioning platforms.
  • Knowledge of Next-Best-Action, segmentation, decision strategies, and customer engagement.
  • Strong understanding of experiment design, control and treatment groups, hypothesis testing, and KPI measurement.
  • Experience analyzing conversion, response, engagement, and incremental business outcome metrics.
  • Working knowledge of SQL and customer data analysis.
  • Experience with Excel, Power BI, Tableau, Python, or R; the listed analytical tools are alternatives.
  • Strong analytical thinking, communication, reporting, and stakeholder-management skills.

Preferred skills

  • Pega CDH experimentation capabilities, including champion-challenger strategies and decisioning optimization.
  • Statistical significance, confidence intervals, sample size calculation, and experimental bias.
  • Adaptive models, predictive analytics, and data-driven personalization.
  • Customer journey optimization, omnichannel marketing, and real-time decisioning.
  • Experience in retail banking, credit cards, loans, customer retention, or digital marketing.
  • Campaign measurement, attribution, and customer lifetime value.
  • Pega Decisioning Consultant certification or a relevant analytics certification.

Qualifications

  • Bachelor's degree in Computer Science, Statistics, Mathematics, Marketing Analytics, Data Science, or a related field.
  • 4–8 years of experience in marketing analytics, experimentation, decisioning, or campaign optimization.
  • Experience delivering measurable improvements through structured experimentation and data-driven recommendations.

Screening criteria

  • Hands-on A/B testing or champion-challenger experimentation experience.
  • Understanding of experimental design, statistical significance, and conversion or uplift analysis.
  • Exposure to Pega CDH or another enterprise decisioning platform.
  • Strong SQL and analytical reporting capabilities.
  • Ability to translate experiment results into practical business and customer engagement improvements.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Virtusa

Lead Software Engineer

Dubai, UAE

Discovered YesterdayFull-time

Java Developer

, QAT

Discovered 2 days agoFull-time

Lead Software Engineer

Toronto, CAN

Discovered 5 days agoFull-time

Architect

Dubai, UAE

Discovered 6 days agoFull-time

Architect

Dubai, UAE

Discovered 6 days agoFull-time

Architect

Dubai, UAE

Discovered 6 days agoFull-time

Architect

Dubai, UAE

Discovered 6 days agoFull-time

Architect

Dubai, UAE

Discovered 6 days agoFull-time