Analytics & Merchandising Specialist

Job Brief

Responsibilities

Digital Merchandising & Searchandising

• Optimize on-site search results, filters, sorting rules, and category logic to improve product discoverability.
• Manage and enhance searchandising strategies including upsell, cross-sell, “related products,” and “frequently bought together.”
• Continuously improve product ranking based on performance, stock availability, seasonality, and commercial priorities.
• Monitor internal search behavior and address zero-result searches and poor-performing keywords.

Catalogue Enhancement & Product Visibility

• Analyze catalogue structure, attributes, and product data to identify gaps impacting discovery and conversion.
• Ensure product attributes, tags, filters, and taxonomy support effective navigation and search performance.
• Work with Content & Merchandising teams to enhance PDPs through improved data, recommendations, and content placement.
• Support catalogue cleanliness and optimization for both customer experience and commercial performance.

Funnel Performance Tracking & Conversion Optimization

• Track and analyze the full e-commerce funnel from landing → PLP → PDP → cart → checkout.
• Identify drop-off points, friction areas, and conversion blockers across the customer journey.
• Monitor KPIs such as conversion rate, AOV, bounce rate, exit rate, add-to-cart rate, and checkout success rate.
• Recommend and support improvements to site structure, merchandising logic, and content placement to improve funnel performance.

Performance Analysis & Insights

• Analyze category, product, and search performance to identify opportunities for growth and optimization.
• Evaluate the impact of upsell, cross-sell, and recommendation strategies on AOV and revenue.
• Support A/B testing related to searchandising, merchandising rules, and page layouts.
• Prepare clear insights and recommendations for weekly and monthly business reviews.

Cross-Functional Collaboration

• Work closely with Digital Marketing to ensure traffic lands on optimized categories and search experiences.
• Coordinate with Fulfillment and Operations teams to align merchandising logic with stock availability and delivery constraints.
• Support Content & Merchandising teams with performance-driven recommendations and priorities.
• Act as the on-site performance and funnel expert within the e-commerce team.

Requirements

• Bachelor’s degree in business, E-commerce, Analytics, Marketing, or a related field.
• 2–4 years of experience in digital merchandising, searchandising, or e-commerce analytics, preferably within apparel or retail.
• Strong understanding of on-site search, product discovery, and merchandising optimization.
• Hands-on experience with e-commerce platforms (Magento preferred).
• Experience analyzing funnel performance using Google Analytics or similar tools.
• Strong analytical mindset with the ability to translate data into commercial actions.
• High attention to detail and strong execution skills.
• Ability to work in a fast-paced, performance-driven e-commerce environment.