Analyst-Marketing
Role Overview
The Analyst, SEO & AI Search Optimization will help advance American Express visibility in search engines and AI-generated responses.
The role combines technical SEO, structured data, and AI-ready content optimization, with cross-functional work across product, engineering, marketing, and analytics.
Key Skills for This Role
Full Job Posting
Role overview
The Analyst, SEO & AI Search Optimization will help advance American Express visibility in search engines and AI-generated responses.
The role combines technical SEO, structured data, and AI-ready content optimization, with cross-functional work across product, engineering, marketing, and analytics.
Responsibilities
- Improve how American Express content performs across search engines and large language models.
- Help ensure content is indexed, interpreted, trusted, and surfaced in AI-generated responses.
- Collaborate across teams on technical SEO, structured data, and AI-ready content optimization.
Requirements
- At least 2 years of SEO experience; agency or in-house experience is acceptable.
- Familiarity with SEO tools such as Conductor, SEMrush, Google Search Console, or Adobe Analytics.
- Advanced technical SEO and web architecture knowledge, including HTML, CSS, and JavaScript.
- Exposure to or interest in Generative AI for SEO workflows.
- Strong communication, collaboration, organizational, and analytical skills, with attention to detail.
- A bachelor’s degree in Marketing, Communications, Computer Science, or a related field is preferred.
About American Express
The Enterprise Technology Services organization supports technology, digital, and data capabilities and services globally.
Benefits
- Benefits include competitive base salary, bonus incentives, health and well-being support, retirement benefits, and career development opportunities.
- Flexible working arrangements vary by role and business need.
Employment eligibility
- Eligibility to work in the UK is required; the employer will not pursue visa sponsorship for these positions.
- Employment is conditioned on successful completion of a background verification check, subject to applicable laws and regulations.
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