AI Search Optimisation (AEO) Lead
Skills
About This Role
Overview
Applied AEO Lead – Generative Search & AI Discovery
Our client is creating a new, high-accountability role to build and prove Answer Engine Optimisation (AEO) as a real inbound growth channel.
This role will design and implement an AEO strategy that materially increases qualified inbound enquiries generated via AI answer engines.
What You’ll Do
- Design an end-to-end AEO strategy aligned to how modern LLMs ingest, interpret, and surface answers
- Diagnose why strong SEO visibility isn’t translating into AI recommendations — and fix it
- Audit and implement hands-on technical changes across:
- Structured data & schema
- Entity optimisation & knowledge graphs
- Machine-readable FAQs and credibility signals
- Define AEO-specific metrics and attribution models
- Prove impact through measurable AI-originated inbound leads
- This is
- hands-on, technical work
- — not slide decks or content calendars.
Who This Is For
- 5–10 years’ experience in technical SEO, search architecture, applied AI, data engineering, or similar
- Deep understanding of how AI models source, weight, and recommend information
- Strong technical literacy (schemas, entities, APIs, machine-readable content)
- Commercial, outcome-driven mindset
- Comfortable operating under pressure with clear performance expectations
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