AI-Powered Social Media and Content Systems Manager- Dubai

Salary

Working Hours

United Kingdom, Dubai or LA

Ai-Powered Social Media & Content Systems Manager

Ai-Driven Social Media Strategy

• Develop and execute a data-driven social media strategy aligned with business objectives
• Integrate AI tools to optimise content planning, scheduling, and performance
• Identify opportunities to automate and scale output without compromising quality

Content Creation & Ai Optimisation

• Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
• Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency
• Turn long-form content (podcasts, talks, events) into high-volume short-form assets
• Maintain a strong and consistent brand voice aligned with Marisa Peer

Content Systems & Workflow Development

• Design and implement scalable AI-powered content systems across the business
• Work closely with the Head of Publicity to streamline workflows across social, PR, email, podcast, and events
• Introduce tools and processes that reduce manual workload and increase speed and consistency
• Act as the internal lead on AI tools and best practices across content and PR teams

Growth, Performance & Analytics

• Track, analyse, and optimise performance across all platforms
• Use AI and analytics tools to identify trends, predict performance, and refine strategy
• Drive measurable growth in engagement, reach, and conversion
• Identify and scale content that drives revenue-not just engagement

Community & Brand Experience

• Oversee community engagement and maintain a high-quality brand experience
• Monitor audience sentiment and conversations to inform content and identify opportunities

Cross-Team Collaboration

• Work closely with PR, Events, Marketing, and Podcast teams to amplify campaigns and launches
• Support wider business functions with AI-driven efficiencies
• Collaborate with external creatives, editors, and agencies as needed
• ****Skills & Experience****
• 3+ years managing social media for a high-profile or fast-growing brand (personal development, wellness, lifestyle, or creator-led preferred)
• Proven experience using AI tools to enhance content creation, workflows, and marketing performance (essential)
• Strong content creation skills across video, copy, storytelling, and platform-native formats
• Experience managing or overseeing content teams and collaborating with creatives
• Systems thinker with the ability to build processes, not just execute tasks
• Strong analytical mindset with confidence using data to drive decisions
• Excellent written and verbal communication skills, with the ability to match brand tone
• Comfortable working in a fast-paced, evolving environment
• ****Preferred Experience****
• Experience scaling social media accounts with a clear link to revenue growth
• Experience working across multiple content channels (PR, podcast, events, marketing)
• Familiarity with emerging AI tools and automation platforms

**💖 Why Join Us?**

**What We’re Really Looking For**

• Someone who:
• Thinks “how can this be done faster, smarter, and at scale?”
• Is excited by AI and actively uses it to improve output and efficiency
• Wants to build systems, not just manage channels
• Can bridge creativity, systems, and performance
• Likely runs or is growing their own platform and understands audience growth and conversion
• Lives and breathes social media, staying ahead of trends and leveraging AI to drive impact