AI-Powered Social Media and Content Systems Manager- Dubai

About This Role

Freelance | Remote (UK Hours Alignment) 💰 Salary: Competitive, based on experience

🕘 Working Hours: Full-time, 40 hours per week (aligned with UK time)

📍 Location: United Kingdom, Dubai or LA

Step Into a Role With Purpose, Scale & Real Impact More Than Enough, founded by world-renowned therapist and bestselling author Marisa Peer, is a leading brand in personal development, mental health, and transformation. Our mission is to empower individuals to truly know they are enough, delivering transformative content, events, and resources to a global audience.

As we continue to grow, we are looking for someone who doesn’t just manage social media-but reimagines how it’s done. This is an opportunity to use AI, automation, and smart systems to scale impact, efficiency, and global reach-while turning attention into action, and audience into revenue.

The Opportunity This is not a traditional social media role.

As our AI-Powered Social Media & Content Systems Manager , you will build and lead a high-performance, AI-enhanced content engine-driving growth across social platforms while introducing smarter, faster, and more scalable ways of working across the wider business.

You will sit at the intersection of AI, content, and performance , combining creative instinct with technical capability to streamline content creation, repurposing, analytics, and workflow automation-not only for social media, but across PR, events, podcasts, and marketing.

Key Responsibilities 🤖 AI-Driven Social Media Strategy

• Develop and execute a data-driven social media strategy aligned with business objectives
• Integrate AI tools to optimise content planning, scheduling, and performance
• Identify opportunities to automate and scale output without compromising quality

🎥 Content Creation & AI Optimisation

• Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
• Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency
• Turn long-form content (podcasts, talks, events) into high-volume short-form assets
• Maintain a strong and consistent brand voice aligned with Marisa Peer

⚙️ Content Systems & Workflow Development

• Design and implement scalable AI-powered content systems across the business
• Work closely with the Head of Publicity to streamline workflows across social, PR, email, podcast, and events
• Introduce tools and processes that reduce manual workload and increase speed and consistency
• Act as the internal lead on AI tools and best practices across content and PR teams

📊 Growth, Performance & Analytics

• Track, analyse, and optimise performance across all platforms
• Use AI and analytics tools to identify trends, predict performance, and refine strategy
• Drive measurable growth in engagement, reach, and conversion
• Identify and scale content that drives revenue-not just engagement

💬 Community & Brand Experience

• Oversee community engagement and maintain a high-quality brand experience
• Monitor audience sentiment and conversations to inform content and identify opportunities

🤝 Cross-Team Collaboration

• Work closely with PR, Events, Marketing, and Podcast teams to amplify campaigns and launches
• Support wider business functions with AI-driven efficiencies
• Collaborate with external creatives, editors, and agencies as needed

Skills & Experience

• 3+ years managing social media for a high-profile or fast-growing brand (personal development, wellness, lifestyle, or creator-led preferred)
• Proven experience using AI tools to enhance content creation, workflows, and marketing performance (essential)
• Strong content creation skills across video, copy, storytelling, and platform-native formats
• Experience managing or overseeing content teams and collaborating with creatives
• Systems thinker with the ability to build processes, not just execute tasks
• Strong analytical mindset with confidence using data to drive decisions
• Excellent written and verbal communication skills, with the ability to match brand tone
• Comfortable working in a fast-paced, evolving environment

Preferred Experience

• Experience scaling social media accounts with a clear link to revenue growth
• Experience working across multiple content channels (PR, podcast, events, marketing)
• Familiarity with emerging AI tools and automation platforms

💖 Why Join Us? ✨ Build and lead a next-generation, AI-powered content engine

✨ Work with a globally recognised personal development brand

✨ High ownership and opportunity to shape how content is created at scale

✨ Flexible, remote working environment

✨ Access to world-class personal development tools and training

✨ Be part of a fast-moving, ambitious, and purpose-driven team

What We’re Really Looking For Someone who:

• Thinks “how can this be done faster, smarter, and at scale?”
• Is excited by AI and actively uses it to improve output and efficiency
• Wants to build systems, not just manage channels
• Can bridge creativity, systems, and performance
• Likely runs or is growing their own platform and understands audience growth and conversion
• Lives and breathes social media, staying ahead of trends and leveraging AI to drive impact