AI-Powered Social Media and Content Systems Manager
Skills
About This Role
Overview
As our
AI-Powered Social Media & Content Systems Manager
, you will build and lead a high-performance, AI-enhanced content engine-driving growth across social platforms while introducing smarter, faster, and more scalable ways of working across the wider business.
You will sit at the intersection of
AI, content, and performance
, combining creative instinct with technical capability to streamline content creation, repurposing, analytics, and workflow automation-not only for social media, but across PR, events, podcasts, and marketing.
Key Responsibilities
- Develop and execute a data-driven social media strategy aligned with business objectives
- Integrate AI tools to optimise content planning, scheduling, and performance
- Identify opportunities to automate and scale output without compromising quality
Content Creation & AI Optimisation
- Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
- Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency
- Turn long-form content (podcasts, talks, events) into high-volume short-form assets
- Maintain a strong and consistent brand voice aligned with Marisa Peer
Content Systems & Workflow Development
- Design and implement scalable AI-powered content systems across the business
- Work closely with the Head of Publicity to streamline workflows across social, PR, email, podcast, and events
- Introduce tools and processes that reduce manual workload and increase speed and consistency
- Act as the internal lead on AI tools and best practices across content and PR teams
Growth, Performance & Analytics
- Track, analyse, and optimise performance across all platforms
- Use AI and analytics tools to identify trends, predict performance, and refine strategy
- Drive measurable growth in engagement, reach, and conversion
- Identify and scale content that drives revenue-not just engagement
Community & Brand Experience
- Oversee community engagement and maintain a high-quality brand experience
- Monitor audience sentiment and conversations to inform content and identify opportunities
Cross-Team Collaboration
- Work closely with PR, Events, Marketing, and Podcast teams to amplify campaigns and launches
- Support wider business functions with AI-driven efficiencies
- Collaborate with external creatives, editors, and agencies as needed
& Experience
3+ years managing social media for a high-profile or fast-growing brand (personal development, wellness, lifestyle, or creator-led preferred)br> Proven experience using AI tools to enhance content creation, workflows, and marketing performance (essential)br> Strong content creation skills across video, copy, storytelling, and platform-native formatsbr> Experience managing or overseeing content teams and collaborating with creativesbr> Systems thinker with the ability to build processes, not just execute tasksbr> Strong analytical mindset with confidence using data to drive decisionsbr> Excellent written and verbal communication skills, with the ability to match brand tonebr> Comfortable working in a fast-paced, evolving environment
Experience
scaling social media accounts with a clear link to revenue growthbr> Experience working across multiple content channels (PR,
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