AI & Organic Growth Lead

This is a newly created role. Xe is building out a dedicated organic growth function to grow visibility across traditional search and AI-generated answers on platforms like Google AI Overviews, ChatGPT, Perplexity, and Copilot.

You'll own the strategy and prioritization across technical SEO, content, off-site, and AI visibility work, and direct the people who execute it: in-house developers and writers, plus an external SEO/AEO advisor. You'll also design, build, and operate an AI content production system that creates high-quality, search-ready, compliant content at scale for Xe, a regulated financial services brand that spans many markets and languages.

This role exists to give that work a single owner.

AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery

RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility

COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

Prioritize and drive the organic growth roadmap across technical SEO, content, off-site, and AI visibility work

Direct in-house developers and writers on execution: redirects, hreflang updates, schema markup, page templates, and content production

Own technical SEO for a multi-market site, including URL and locale structure, redirects, and hreflang

Own AI/answer-engine visibility: build out LLM-prompt tracking, close coverage gaps by platform, and develop the content and structured-data patterns that get Xe cited in AI-generated answers

Design, build, and operate Xe's AI content production system: an agentic pipeline that produces editorial and search-driven content (articles and other content as needed) with human editorial oversight. Own its architecture, evaluation and quality controls, tooling and model spend, and roadmap, including extension to localized content across Xe's markets

Build compliance into that system from the start: legal review workflows and auditability suitable for a regulated financial services brand. Partner with Legal and Compliance to set the standards for AI-assisted content at Xe

Build and maintain performance reporting that connects search and AI visibility to on-site engagement and business outcomes

Work with external partners and advisors as needed, and help scope future off-site or link-building support

Partner with product and engineering on technical SEO health: Core Web Vitals, structured data, and site architecture

Partner closely with Xe's affiliate, influencer, and partnership teams so organic and partner channels reinforce each other

7+ years in organic growth, content, or search, including hands-on experience designing and operating production AI systems

Real ownership across technical, content, and off-site SEO, not just one lane, including directing technical SEO execution by developers

Hands-on experience adapting for AI-driven search: schema markup, entity and structured content, and getting cited in AI Overviews, ChatGPT, Perplexity, or Copilot

Experience building or running LLM-based content pipelines in production: orchestration, evaluation, verification, and human-in-the-loop review

Experience leading large-scale site migrations and multi-market or multilingual SEO (hreflang, locale folders)

Comfortable in Google Search Console, SEMrush or Ahrefs, a web analytics platform, and AEO/LLM visibility tools such as Profound, Brandlight, Otterly.AI, or SEMrush AI Visibility

A track record of tying organic performance to a business metric, not just traffic, for example signups, transactions, or revenue

Experience producing content under formal legal or compliance review

Comfortable directing work done by other people (writers, developers, agencies, freelancers) rather than being the only executor

Nice to have

Financial services, fintech, or another regulated industry background

Legal, compliance, or regulated-content background is a strong plus

Experience managing freelance or agency relationships for a specific SEO pillar

Experience working alongside affiliate or influencer programs

Medical, Dental & Vision Insurance

401K Plan with Match

Employee Stock Purchase Plan

Paid Vacation / Sick Leave

Hybrid Work Schedule

Tuition Assistance

Growth Opportunities

Corporate gatherings, team bonding events, and much more!

Plumm Mental Health and Wellbeing

Volunteering day for a charity of your choice