AI Marketing Operations Manager

CRM Governance and Data Integrity: Own the health, structure, and integrity of the HubSpot database, including deduplication, property standards, lifecycle stage definitions, and segmentation frameworks that enable precise, account-based targeting.

Marketing Automation Engineering: Design, test, and continuously optimize sophisticated workflows, lead scoring models, nurture sequences, and lifecycle journeys that accelerate prospects from first engagement to sales readiness.

Systems Integration: Ensure reliable, bidirectional data flow between HubSpot and the broader go-to-market stack, including advertising platforms, sales engagement tools, and data enrichment services, in close partnership with Sales and Revenue Operations.

Multi-Channel Paid Media: Plan, launch, and manage B2B acquisition programs across LinkedIn Ads, Google Ads, and emerging AI-native advertising environments such as ChatGPT, with disciplined budget pacing and audience strategy.

Generative Engine Optimization (GEO): Apply a working understanding of how large language models index, retrieve, and cite content to strengthen CloudFactory's organic visibility across Claude, ChatGPT, Gemini, and AI-powered search, and use those insights to inform paid creative, audience modeling, and spend allocation.

Conversion Rate Optimization: Design and run structured experiments across ad creative, messaging, offers, and landing pages to systematically reduce cost per acquisition and improve conversion to qualified pipeline.

Generative AI Content Production: Use Claude, OpenAI, and adjacent generative tools to produce high-quality campaign assets, including social imagery, short-form video, product demonstrations, and 3D visualizations, in alignment with CloudFactory brand standards.

Outbound Programs: Build and scale outbound email programs that protect sender reputation, maximize deliverability, and generate meaningful engagement with target accounts.

Inbound Nurture: Develop compelling, persona-specific nurture sequences that educate buyers and advance marketing qualified leads (MQLs) toward sales qualified opportunities.

Closed-Loop Reporting: Build and maintain HubSpot dashboards that provide a trusted view of ROI, multi-touch attribution, funnel velocity, and pipeline contribution by channel and campaign.

Strategic Advisory: Deliver monthly performance analyses that inform leadership decisions on budget allocation, channel mix, and strategic direction.

Experience marketing to enterprise buyers in AI, data, or technology services.

Familiarity with generative engine optimization and how LLMs surface and cite brand content.

Demonstrated fluency with generative AI tools for creative production and marketing workflow automation.