Affiliates Lead – Sweepstakes

Role Overview

Affiliates Lead

Affiliate Strategy & Growth

• Lead and execute the global affiliate marketing strategy across sweepstakes and social casino products
• Drive new customer acquisition and revenue growth through affiliate partnerships
• Identify, recruit, negotiate, and onboard high-performing affiliate partners and media buyers
• Develop scalable acquisition strategies across SEO, PPC, streaming, influencer, email, and social traffic channels
• Expand affiliate presence across key international markets

Partner Management & Commercial Ownership

• Build and maintain strong long-term relationships with top-tier affiliates and strategic partners
• Negotiate commercial agreements including CPA, RevShare, Hybrid, and tenancy deals
• Monitor affiliate performance and optimise deals based on traffic quality, FTDs, retention, and ROI
• Manage budgets, forecasts, and commercial reporting for affiliate operations
• Represent the business at industry conferences, networking events, and affiliate meetings

Performance & Analytics

• Analyse affiliate KPIs including FTDs, NGR, LTV, CPA, ROI, retention, and conversion performance
• Work closely with BI and CRM teams to improve player quality and monetisation
• Identify growth opportunities through data analysis and market insights
• Ensure affiliates are aligned with acquisition targets and profitability goals

Leadership & Cross-Functional Collaboration

• Lead, mentor, and scale the affiliate team as the business grows
• Collaborate with CRM, Compliance, Product, Payments, and Marketing teams to improve affiliate performance
• Establish operational processes, reporting structures, and best practices for affiliate management
• Support executive leadership with strategic insights and market opportunities

Compliance & Risk Management

• Ensure all affiliate activity complies with sweepstakes, advertising, and responsible gaming regulations
• Monitor affiliate traffic quality and enforce brand compliance standards
• Manage fraud prevention initiatives related to affiliate traffic and player acquisition

Requirements

• 3+ years’ experience in affiliate marketing within iGaming, sweepstakes, social casino, or performance marketing
• Proven track record of scaling affiliate programs and driving significant acquisition growth
• Strong commercial negotiation skills with experience managing high-value affiliate partnerships
• Deep understanding of CPA, RevShare, Hybrid models, attribution, and affiliate tracking platforms
• Experience working with affiliate platforms and analytics tools
• Strong analytical and reporting capabilities
• Leadership experience managing affiliate teams or departments
• Existing network within the iGaming or sweepstakes affiliate industry is highly advantageous
• Ability to work independently in a fast-paced, growth-focused environment