Affiliates Lead

Overview

Affiliate Lead - Digital Acquisition

Dubai

Affiliate Strategy & Revenue Growth

• Define and execute a scalable affiliate strategy aligned with overall revenue and profitability targets.
• Build and expand a diversified partner portfolio including affiliates, influencers and comparison platforms.
• Identify new acquisition opportunities, market segments, and partnership models to drive incremental growth.
• Develop and optimize CPA, RevShare, and commission frameworks based on LTV, margin targets, and market competitiveness.

Strategic Partner Acquisition & Management

• Proactively source, evaluate, and onboard high-value affiliate with strong revenue potential.
• Lead commercial negotiations, contract structuring, and incentive alignment to ensure mutually profitable partnerships.
• Establish long-term, performance-driven relationships with top-tier partners.
• Conduct structured business reviews and implement performance improvement plans where required.

Performance Optimization

• Own and manage core affiliate KPIs including FTDs, trading volume, CAC, LTV, ROI, and retention metrics.
• Analyze acquisition funnels and partner performance to identify optimization opportunities across conversion and trader quality.
• Continuously evaluate traffic sources to ensure alignment with profitability and brand standards.
• Drive ongoing testing of offers, landing pages, funnels, and promotional strategies to maximize ROI.

Governance, Compliance & Risk Oversight

• Ensure all affiliate activities operate in full compliance with regulatory requirements and internal policies.
• Monitor traffic patterns and partner practices to detect fraud, incentivized traffic, misrepresentation, or brand misuse.
• Collaborate closely with Compliance, Risk, and Legal teams to mitigate operational and regulatory exposure.

Reporting, Forecasting & Cross-Functional Leadership

• Deliver structured daily, weekly and monthly performance reporting with clear insights and strategic recommendations.
• Forecast channel performance, commission payouts, and budget allocation based on revenue projections.
• Coordinate with internal teams to align campaigns, lifecycle initiatives, and promotional strategies.
• Provide strategic input into overall acquisition planning and revenue forecasting.

Skills & Competencies

• Deep understanding of CPA, RevShare, Hybrid models, and LTV economics.
• Advanced analytical skills (Excel/Sheets, dashboards, attribution tools).
• Experience with affiliate tracking platforms (Tune/HasOffers, Impact, Everflow, etc.).
• Strong communication and stakeholder management skills.
• Solid understanding of trading products and trader lifecycle metrics.
• Familiarity with compliance requirements in regulated markets.

Experience Requirements

• 5+ years in affiliate marketing within CFDs, FX, Online Trading, Crypto or iGaming.
• Proven experience scaling affiliate revenue in a performance-driven environment.
• Strong commercial negotiation experience.

Perks

• Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you’re sure to see a friendly face.
• We encourage international collaborations and always keep our eyes open to how we can do more.
• The benefits you can expect at your Equiti workplace include:
• Competitive salary package
• Performance-based bonus
• Medical insurance coverage for employees and family members
• Smart working options
• Employee wellness initiatives
• Personalized career development
• Company lunch in the office
• Regular company events
• With energy, drive, and imagination, there’s no limit to where your career can go at Equiti.
• With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.
• Equiti is an equal opportunity employer.
• “Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs.
• Equiti has presence in Africa, Europe, and the Middle East.