Account Director, Integrated Media Strategy

RESPONSIBILITIES:

• Strategic Integrated Media & Campaign Leadership
• Lead the overarching earned media strategy for our clients, specifically in the lifestyle and food & beverage space. You will help to design integration across paid and earned media, inclusive of traditional media, emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.
• Craft strategies and narratives that resonate with the clients’ audiences, guiding their brand’s voice through trend cycles, and major cultural conversations.
• Bring a deep obsession of social media, creator culture, and influencer relations to drive modern strategies that turn cultural moments into high-impact brand success.
• Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts.
• Counsel on brand reputation, media landscapes and crisis communications.
• Client and IAT Collaboration
• Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions.
• Work with members of an IAT to ensure collaboration between media, PR and marketing agencies and clients, and bring an earned-first perspective to the work.
• Talent Leadership, Coaching & DEI
• Directly manage, mentor, and coach a team of media professionals. Serve as a role model and guide for junior team members, helping to develop their skills and drive results.
• Champion an inclusive, collaborative team dynamic that embraces diverse perspectives, actively participating in agency DE&I initiatives and inclusive hiring practices.
• Operational & Financial Management
• Oversee major account budgets, staffing allocations, fee projections, and SOW developments to ensure program profitability, prevent scope creep, and optimize agency resource utilization.
• Establish comprehensive campaign KPIs and frameworks that measure earned media impact against overarching client business objectives.
• PREFERRED EXPERIENCE:
• Lifestyle and Food & Beverage Expertise: Deep understanding of consumer & lifestyle affairs (brand storytelling, consumer media relations, trend integration, lifestyle/culture PR).
• Client Counsel, IAT & Relationship Management: Demonstrated ability to build trust and rapport at all levels.
• Integrated Media & Cultural Intelligence: Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends; strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.
• Critical Thinking & Problem-Solving: Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.
• Operational Excellence & Precision: Proven ability to manage multi-faceted campaigns under tight deadlines; meticulous attention to detail across written deliverables, logistics, budget tracking, and performance measurement.
• Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams; skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.
• Written & Executive Communication: Exceptional writing and editing skills across diverse formats—from media pitches and messaging frameworks, client presentations, and influencer briefs.
• Public relations experience of 7+ years. Agency experience strongly preferred.
• University degree in Public Relations, Communications, Journalism or related field.
• Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
• Salary Range: $95,000 - $130,000
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
• Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
• Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/