Academic Program Management Specialist II

Minimum Qualifications:

Preferred Qualifications:

• Master's Degree from an accredited institution in Marketing, Communications, Public Relations, or a related field. At least 5 years of progressively responsible experience in strategic communications, in Higher Education.

Essential Functions:

Physical Demands:

Work Hours:

Special Instructions:

Benefits:

• Tennessee Tech offers a competitive benefits package. Benefits include the accumulation of two vacation days per month and one sick leave day per month, and thirteen University holidays. Other benefits include medical and life insurance (shared cost with the university), retirement, optional 401k, and educational benefits.

Qualifications

• Bachelor's degree from an accredited institution in a related field. Experience with social media management, CMS, Search Engine Optimization tools. At least three years of social media, marketing, development, and/or recruitment experience is required.
• Master's Degree from an accredited institution in Marketing, Communications, Public Relations, or a related field. At least 5 years of progressively responsible experience in strategic communications, in Higher Education.

Responsibilities

• Generate, maintain, and execute a comprehensive marketing plan.
• Develop, execute, and monitor comprehensive, multi-channel marketing campaigns.
• Map and continuously optimize the digital inquiry-to-applicant communication funnel.
• Design, produce, and execute targeted recruitment toolkits. Public Relations & Alumni Engagement:
• Serve as the primary journalistic storyteller for the college.
• Partner with Advancement and the Dean’s Office in managing the alumni network and related events.
• Direct the editorial calendar and content distribution strategy.
• Coordinate media relations and local/national press releases.
• Direct the complete visual identity and brand execution across all physical and digital spaces.
• Manage the architecture, content deployment, and continuous updates of the college’s media contents
• Oversee the college's public footprint.
• Supervise and mentor student creative assistants.
• Design and produce the alumni magazine ASPIRE.