Website (WordPress) Developer cum SEO Specialist

Role overview

WordPress development

• Develop, design and maintain WordPress websites; customize themes, plugins, page layouts and functionality.
• Build responsive, mobile-friendly pages and create or update landing, service and category pages.
• Manage plugins, themes, updates, backups and security; troubleshoot technical and compatibility issues.
• Optimize loading speed and Core Web Vitals, and implement redirects, URL structures and internal linking.
• Coordinate website improvements with management.

SEO and performance

• Research keywords and competitors; implement on-page, technical and ethical off-page SEO.
• Audit technical SEO and resolve indexing, crawling, broken-link, duplicate-content and other SEO issues.
• Manage sitemaps, robots.txt, canonical tags and schema markup; optimize content and site architecture.
• Monitor search performance, rankings, organic traffic and conversions with Search Console, GA4 and SEO tools.
• Prepare monthly SEO reports and identify opportunities to improve traffic, rankings and lead generation.
• Develop local SEO strategies and optimize Google Business Profile where applicable.

Content and marketing

• Optimize website content for search and user experience, and coordinate SEO-friendly content with the content team.
• Optimize service, product, category and landing pages; support content marketing and promotional campaigns.
• Conduct website audits and collaborate with management on traffic and lead-generation goals.

Required qualifications

• 1–3 years of hands-on WordPress development and SEO experience.
• Strong WordPress CMS, theme, plugin and website-administration knowledge.
• Working knowledge of HTML5, CSS3 and responsive web design; basic to intermediate JavaScript and PHP.
• Strong understanding of on-page, technical and off-page SEO, keyword research, competitor analysis and content optimization.
• Hands-on Google Search Console and GA4 experience; knowledge of Core Web Vitals and website speed optimization.
• Understanding of sitemaps, robots.txt, canonical tags, redirects and schema markup; experience with Yoast SEO or Rank Math.
• Analytical, problem-solving, communication and time-management skills; able to work independently and manage multiple projects.

Preferred qualifications

• A bachelor's degree or diploma in Computer Science, Information Technology, Digital Marketing or a related field is preferred.
• Business directories, B2B portals, listing websites, local SEO, multi-location websites, migrations and redirect management are advantageous.
• Experience with Elementor or Gutenberg, conversion-rate optimization, lead-generation landing pages, Google Tag Manager or conversion tracking is advantageous.
• Basic understanding of Google Ads and digital marketing campaigns is advantageous.

Pay

• AED 2,000–2,500 per month.

Work location

• Work is in person.