Web Optimization Specialist

General Information

Qatar-Doha

About the role

Key Responsibilities

• Design, develop, and implement A/B tests, multivariate tests and personalization experiences across qatarairways.com, the mobile app, and other digital channels using Adobe Target and relevant tools.
• Develop test plans, hypotheses, success metrics and audience definitions for both experimentation and personalization use cases, ensuring no collision with other activities.
• Write and maintain custom code (HTML, CSS, JavaScript/jQuery) to deliver and manipulate personalized experiences and test variations.
• Partner with product managers, UX designers, analysts and the data teams to define test requirements, target audiences, segmentation logic and experience variants.
• Analyze and interpret performance data using Adobe Analytics and similar to generate actionable recommendations.
• Translate raw data, behavioral insights and audience signals into clear and concise reports for product owners and senior stakeholders.
• Assist in operationalizing new personalization strategies by building and QA’ing audience segments, triggers and decisioning rules.
• Benchmark UX and content practices against industry standards and proactively identify areas of friction or uplift opportunity.
• Lead test execution end-to-end, including QA, coordination with IT, monitoring during live periods and post-test analysis.
• Manage and document outcomes, learnings and recommendations, ensuring insights are added to the experimentation and personalization knowledge library.
• Collaborate with cross-functional teams to ensure alignment between experimentation, personalization and broader digital product roadmaps.
• Support the Testing & Optimization Manager in scaling the experimentation practice across teams through training, documentation and playbooks.
• Perform other department duties related to this role as directed by the Head of the Department.
• Be part of an extraordinary story
• Your skills.
• Your imagination.
• Your ambition.
• Here, there are no boundaries to your potential and the impact you can make.
• You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience.
• You have the chance to be a part of our future, and build the life you want while being part of an international community.
• Our best is here and still to come.
• To us, impossible is only a challenge.
• Join us as we dare to achieve what’s never been done before.
• Together, everything is possible.

Qualification

• About you
• Bachelor’s Degree or Equivalent with Minimum 4 years of job-related experience
• Experience with data analytics tools such as Adobe Analytics and Google Analytics
• Experience with UX research and design
• Hands-on experience with A/B testing, multi-variant testing and personalized experiences through platforms such as Adobe Target.
• Ability to turn raw and complex data into easy-to-read actionable insights.
• Understanding of statistical analysis.
• Excellent communication skills.

About Qatar Airways Group

How to apply