Web Content Writer
Role Overview
Full-time remote Web Content Writer role creating user-focused content for B2B brands.
Content includes website copy, landing pages, blog posts, and resources that support lead generation and brand positioning.
Key Skills for This Role
Full Job Posting
About Craxis
Craxis is a B2B growth marketing agency working across brand positioning, websites, content, SEO, LinkedIn, and performance marketing.
The agency partners with B2B companies across the GCC, with experience in technology, cybersecurity, IT, and SaaS.
Role
Full-time remote Web Content Writer role creating user-focused content for B2B brands.
Content includes website copy, landing pages, blog posts, and resources that support lead generation and brand positioning.
Responsibilities
- Research client industries, audiences, and competitors and turn insights into clear, compelling messaging.
- Collaborate with strategists, designers, and performance marketing specialists on consistent, SEO-optimized content.
- Maintain content calendars, update web pages, ensure quality and accuracy, and suggest improvements to content performance and user experience.
Qualifications
- Strong web content writing skills and ability to write clear, concise, engaging copy for B2B audiences.
- Experience in content strategy, website structure, messaging frameworks, and alignment with marketing goals.
- Proficiency with CMS platforms and content organization; research ability covering industries, buyer personas, and competitors.
- Excellent written English and attention to detail; familiarity with SEO and digital marketing concepts.
- Able to work independently remotely, manage deadlines, and collaborate across functions.
- B2B marketing or technology, cybersecurity, IT, or SaaS experience is advantageous.
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.
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