Web Content Specialist

About This Role

Web Content Specialist

Office of Strategic Communications, Marketing and Student Recruitment

(Content Strategy and Media Relations)

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so qualified

SUMMARY OF FUNCTIONS:

The Web Content Specialist will be responsible for creating, managing, and optimizing content across Ajman University’s digital platforms. This role ensures that the university’s website and online channels deliver accurate, engaging, and user-friendly experiences that reflect Ajman University’s brand, support student recruitment, and enhance stakeholder engagement.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Manage, update, and maintain content across the university’s website and microsites.
• Write, edit, and proofread website copy in line with AU’s tone of voice, brand guidelines, and strategic goals.
• Collaborate with colleges, departments, and service units to gather and publish timely, accurate information.
• Optimize web content for SEO and user experience, ensuring consistency and accessibility.
• Coordinate with designers and developers to enhance the look, feel, and functionality of the website.
• Track and analyze website performance metrics (traffic, engagement, conversion) and prepare reports.
• Ensure compliance with web governance policies, accessibility standards, and content quality assurance.
• Support digital campaigns, landing pages, and online forms to strengthen recruitment and marketing initiatives.
• Stay up to date with digital trends and recommend improvements to increase website impact and engagement.

QUALIFICATIONS, SKILLS & EXPERIENCE:

• Bachelor’s degree in Communications, Digital Media, Marketing, Journalism, or related field.
• 2–4 years of professional experience in web content management, digital marketing, or a related field.
• Experience in higher education or similar sectors is preferred.
• Proficiency in CMS platforms (Drupal, WordPress, or equivalent).
• Understanding of SEO, Google Analytics, and UX/UI best practices.
• Basic knowledge of HTML/CSS is an advantage.
• Familiarity with design tools (Adobe Creative Suite, Canva) is a plus.

KEY ATTRIBUTES

• Excellent writing, editing, and communication skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Detail-oriented with a focus on accuracy, quality, and user experience.
• Ability to collaborate across departments and work in a fast-paced environment.

WORKING CONDITIONS:

• Work is performed in a standard office environment.
• Minimal physical effort required.
• Minimal exposure to physical risk.

SUPERVISION:

• Reports to: Senior Manager, Content Strategy and Media Relations
• Subordinates: N/A