Web Analyst

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

The Web Analyst supports the strategy, design, implementation, and ongoing optimization of digital measurement solutions across websites and marketing programs. This role blends web analytics implementation with cross-channel reporting and analysis, helping ensure that data is collected accurately, structured appropriately, and translated into clear business insights.

The successful candidate will support tracking and tagging initiatives, validate data quality, and develop reporting that combines website, media, and first-party data sources. This individual will also use AI-enabled tools to accelerate reporting, create data visualizations, and support high-level analysis of business questions.

This role works closely with web developers, data engineers, lead analysts, data scientists, and account teams to support analytics implementation, reporting, and performance analysis.

Key Objectives of the Role

Support web analytics strategy, measurement planning, and implementation across websites and campaigns

Translate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputs

Ensure data is collected accurately through proper tagging, implementation QA, and ongoing validation

Build and maintain reporting and visualizations across website, media, and first-party data sources

Use AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficiently

Investigate trends and performance changes across digital touchpoints and provide actionable recommendations

Collaborate with technical, media partners and analytics teams to maintain data integrity and improve reporting foundations

Position Accountabilities

Lead and support Web Analytics engagements in partnership with account service, analytics, and technical teams

Own the web analytics lifecycle across assigned projects, including measurement design, implementation support, QA, reporting, analysis, and recommendations

Gather business requirements and translate them into tracking frameworks, measurement plans, and data collection specifications

Support tagging and implementation activities for websites and campaigns, including variables, events, conversions, and other measurement requirements

Partner with developers and technical teams during implementation to ensure analytics requirements are correctly deployed

Perform implementation QA and troubleshooting to validate tagging, data capture, and reporting accuracy

Monitor data quality and identify issues related to tracking, tagging, discrepancies, or broken measurement logic

Develop recurring and ad hoc reporting that integrates website, media, and first-party data into clear and actionable views of performance

Build dashboards, visualizations, and presentations that communicate performance trends, issues, and opportunities to stakeholders

Analyze digital performance across websites and campaigns, identifying underperforming areas and opportunities to improve conversion, engagement, and efficiency

Investigate business questions by connecting behavioral, campaign, and customer data to identify likely drivers of performance changes

Work with Data Engineers to understand data architecture, source systems, data flows, and structures that support reporting and analysis

Collaborate with Lead Analysts and Data Scientists on more advanced analysis, data interpretation, and insight development

Participate in client and internal presentations, helping explain findings, technical considerations, and strategic recommendations

Contribute to the growth and evolution of the agency’s analytics, implementation, and reporting capabilities

Preferred Requirements

Relevant bachelor’s degree or equivalent industry experience

2–4 years of experience in web analytics, digital analytics, or marketing analytics

Experience with web analytics implementation, including tracking design, tagging requirements, QA, and troubleshooting

Familiarity with tag management systems and analytics platforms such as Google Tag Manager, Adobe Launch, Google Analytics, Adobe Analytics, or similar tools

Strong understanding of digital measurement frameworks, events, conversions, campaign tracking, and website performance metrics

Working knowledge of digital media channels, including paid search, paid social, and SEO, with an understanding of how campaigns are optimized and how media performance influences website behavior, traffic quality, and conversion

Experience building reports and dashboards using website, media, and first-party data

Familiarity with data visualization tools such as Power BI, Tableau, Looker Studio, or similar platforms

Understanding of data architecture, data structures, and how raw source data translates into reporting outputs

Experience using AI-enabled tools to support reporting, visualization, analysis, or workflow efficiency

Strong Excel and PowerPoint skills

Strong written, verbal, and presentation skills

Ability to communicate technical concepts and data insights clearly to both technical and non-technical stakeholders

Comfortable working cross-functionally with developers, data engineers, analysts, and data scientists

Strong attention to detail, curiosity, and problem-solving ability

What you will get

Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.

Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.

Competitive Benefits:

Competitive salary and comprehensive health benefits.

Generous PTO, wellness initiatives and parental leave.

Opportunities for continued learning and professional development.

A supportive, collaborative, and casual work environment.

How We Work

This role requires three days in-office. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]