VP of Marketing - UAE Based

Overview

Position Overvie

esBrand Strategy & Positioni

• ngDevelop and own Pulse’s and each sub-brands brand strategy, ensuring clear, differentiated, and compelling brand identitie
• s.Lead all brand architecture initiatives, including product positioning, messaging frameworks, and brand CID guideline
• s.Oversee market research and insights to guide brand decisions, consumer segmentation, and competitive positionin
• g.Ensure brand consistency across all corporate, marketing, and guest-facing touchpoint
• s.Conduct regular guests journey audits and reports across the Pulse portfoli
• o.

Marketing Leadership & Vis

• ionBuild and lead a high-performing Pulse marketing team, fostering creativity, innovation, and cross-functional collaborati
• on.Ensure the marketing team has clarity on vision and deliver coaching and mentorship actorss the Pulse marketing organisati
• on.Build, train, lead (vacation cover) and coach the Marketing Communication Leads of each sub-brand proper
• ty.Set annual marketing goals and KPIs aligned with Pulse’s and each sub-brands strategy and revenue targe
• ts.Support the individual resorts in budgeting, planning, and performance measurement of all marketing activiti
• es.Collaborate closely with the executive leadership team, particularly operations, commercial development and sales to drive integrated growth initiativ
• es.Collaborate closely with the HR & L&D teams to foster understanding of brand culture, brand values, belonging and empowerment across the organisati
• on.

Brand Marketing & Communicat

• ionsOwn the brand marketing roadmap, including campaigns, content strategy, creative direction, and storytell
• ing.Oversee public relations, thought leadership, brand partnerships, and influencer/partnership strateg
• ies.Launch high-impact PR campaigns tied to sustainability in close collaboration with the Head of Sustainabil
• ity.Co-create the development of advertising campaigns across digital channels with the
• CCO.Ensure consistent brand tone of voice and creative quality across the organisat
• ion.Review all creative output and provide feedback and coaching to the in-house Design & Content Creation t
• eam.

Digital Marketing & Customer Exper

• ienceOversee digital brand presence, including website experience, social media, SEO/SEM, and performance marketing in coordination with the CCO and specialised teams (e-commerce & dig. Marketing t
• eam).Ensure a seamless and cohesive guest journey across all online and offline touchpo
• ints.Utilise analytics and data-driven insights to optimise brand engagement, campaign performance, and market r
• each.

Innovation &

• GrowthIdentify emerging market trends, technologies, and guest behaviours to inform brand strategy and long-term pla
• nning.Champion new ideas, creative concepts, and modern approaches to brand storytelling and engag
• ement.Develop compelling and valuable strategic concepts and brands for new Pulse properties in-house, by ensuring brand cohesion across the Pulse port
• folio.Drive the brand’s expansion into new markets and cha
• nnels.

Qualifi

• cations10+ years of experience in senior marketing roles with a strong track record in brand marketing lead
• ership.Proven experience building, evolving, and scaling brands, preferably in luxury hospitality, a fast-growing or consumer-focused envir
• onment.Demonstrated expertise in developing integrated marketing strategies that combine brand, digital, content, and communic
• ations.Strong analytical capabilities with experience using data to inform strategic dec
• isions.Exceptional leadership, communication, and stakeholder management
• skills.

Experience

• managing creative teams, agencies, and significant marketing b
• udgets.Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree pre
• ferred.

Key Comp

• etenciesStrategic thinker with a strong operational focus and a proactive, hands-on
• mindsetResults-oriented and execution
• -focusedStrong brand storyteller and comm
• unicatorData-driven decisi
• on makerCreative leader with high design and brand sen
• sibilityCollaborative and influential at the executi
• ve levelGuest-centric
• mindset