VP, Marketing Business Partnerships - Business Banking
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Overview
The VP, Business Banking Marketing is accountable for leading the end‑to‑end marketing strategy and execution for FAB’s Business Banking segment, covering micro, SME, commercial, and ecosystem propositions.
The role drives strategic growth across acquisition, engagement, retention, and cross‑sell, positioning FAB as the primary banking partner of choice for businesses in the UAE.
Operating as the senior marketing lead for the Business Bank, this role partners closely with Business Banking Leadership, Product, Digital, Analytics, CRM, Corporate Communications, and Distribution to design and deploy integrated marketing programmes that accelerate revenue growth and reinforce FAB’s competitive differentiation.
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VP, Marketing Business Partnerships - Business Banking
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Job Description The VP, Business Banking Marketing is accountable for leading the end‑to‑end marketing strategy and execution for FAB’s Business Banking segment, covering micro, SME, commercial, and ecosystem proposition
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