Visual Content Designer
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Key skills for this role
About the Role
Who We Are Urban Silayi is a premium couture studio in Hyderabad crafting bespoke bridal and occasion wear. We're in an exciting growth phase — rebranding as a high-end design studio with e-commerce business and scaling our digital presence.
Key Skills for This Role
Full Job Posting
Who We Are
Urban Silayi is a premium couture studio in Hyderabad crafting bespoke bridal and occasion wear.
We're in an exciting growth phase — rebranding as a high-end design studio with e-commerce business and scaling our digital presence.
We need someone who can make our work look as premium as it actually is.
What You'Ll Own
This is not a "make posts" job.
You'll be the person responsible for how Urban Silayi looks to the world - across Instagram, ads, the website, and WhatsApp.
You'll work directly with the backend team and the growth team.
Content Creation
- Shoot and edit product and lifestyle content in-studio (garments, fittings, behind-the-scenes)
- Create Reels and short-form video content for Instagram — both organic and paid ads
- Design static creatives for Meta ad campaigns (images, carousels)
- Edit consultation and client reveal videos for social proof content
- Build mood boards, lookbooks, and seasonal campaign visuals
Social Media Execution
- Help to manage the Instagram content calendar - plan, create, schedule, and post
- Understand what performs (Reels vs statics vs carousels) and adjust accordingly
- Write basic captions and hashtag sets (designer will review tone)
- Track basic metrics: reach, saves, profile visits, story views - and flag what's working
E-Commerce & Product Visuals
- Create clean product images suitable for the website and any marketplace listings
- Edit garment photos for consistent look - lighting correction, background, detail shots
- Retouch and colour-correct images to match the brand's visual identity
Must Have
- 2–4 years of hands-on experience in fashion or clothing e-commerce content
- Confident with both Reels editing (CapCut, Premiere Pro, or similar) AND static design (Canva Pro, Photoshop, or Lightroom)
- Has personally handled content for a clothing brand's Instagram - not just assisted
- Understands what makes fashion content stop the scroll vs get skipped
- Comfortable with in-studio photoshoots — setting up frames, directing models/mannequins, basic lighting
- Based in Hyderabad or willing to commute to studio when required
- Good to Have
- Experience with Meta Ads creative (knows difference between an organic post and an ad creative)
- Has edited client testimonial or brand story videos before
- Knows how to adapt content for Stories, Reels, Feed, and WhatsApp simultaneously
The Reality Of This Role
This is a growing studio, not a large agency.
Some weeks you'll shoot, edit, and post all in the same day.
You'll need to be self-directed, genuinely interested in fashion and premium brands, and able to work fast without compromising quality.
The upside: you'll have real ownership and your work will directly drive business results - not disappear into a content queue and yes you will directly work with the Founder and CMO.
Primarily in-studio role with flexibility for occasional remote working days.
Compensation
- ₹30,000 – ₹50,000/month based on experience and portfolio quality
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