Viral Podcast Strategist (Youtube-first)

Risevoice

Relearn

• a modern, culture-shifting podcast designed to help people question what they’ve been taught, unlearn outdated thinking, and rebuild a deeper understanding of life, success, relationships, mindset, health, spirituality, and human potential.
• This is not a traditional podcast production role.
• We are looking for a Podcast Strategist & Growth Lead obsessed with:
• YouTube algorithms
• Virality mechanics
• Audience psychology
• Retention engineering
• Thumbnail CTR optimisation
• Short-form clip distribution
• Scaling podcasts through systems, not luck
• Someone who understands how modern podcasts become media empires.

Think

The Role

• You will work directly with the founder to help launch and aggressively scale RELEARN into a category-leading podcast brand.
• You will act as:
• Podcast strategist
• Creative growth lead
• Content systems architect
• Editorial lead
• Project manager across the content team
• You will oversee and coordinate:
• Long-form editors
• Short-form editors
• Thumbnail designers
• Clip strategy
• Packaging
• Publishing workflows
• Thumbnail A/B testing systems
• Performance feedback loops
• You are not “just an editor.”
• You are helping architect attention.

YouTube Growth Strategy

• Developing the overall YouTube growth strategy
• Analysing retention curves, CTR, watch time, and behavioural metrics
• Identifying what drives virality across our niche and adjacent niches
• Structuring episodes for maximum retention and emotional engagement
• Optimising hooks, pacing, story arcs, and viewer payoff

• Thumbnail & Title Strategy

• Leading thumbnail ideation and optimisation
• Managing thumbnail designers
• Creating systems for aggressive A/B testing
• Working with Meta ads specialists to test thumbnails before publishing
• Iterating packaging based on data
• Short-Form Virality
• Identifying high-viral-potential moments from episodes
• Directing clip extraction strategy
• Structuring clips for TikTok, Reels, Shorts, and X
• Understanding platform-native retention mechanics
• Helping engineer consistent top-of-funnel growth

Project Management

• Managing timelines and deliverables across the content team
• Creating efficient workflows between editors/designers/operators
• Giving clear creative direction and feedback
• Ensuring the vision translates properly across all outputs

Creative Strategy

• Helping shape the overall identity and growth trajectory of RELEARN
• Studying competitors and breakout podcasts
• Bringing fresh ideas constantly
• Thinking beyond “editing” into brand-building and media strategy

The Ideal Candidate

• You are probably someone who:
• Obsessively studies YouTube
• Watches podcasts analytically
• Understands audience psychology deeply
• Has successfully grown podcasts or long-form content brands
• Understands BOTH long-form and short-form algorithms
• Thinks in retention, hooks, tension, pacing, and payoff
• Knows how to package content for clicks WITHOUT killing trust
• Understands that thumbnails and titles are as important as the episode itself
• Naturally thinks in systems and iteration loops
• Moves fast
• Loves internet culture
• Loves testing
• Loves optimisation
• You should already have:
• Proven experience growing podcasts or YouTube channels
• Proven experience clipping short-form viral podcast clips
• Strong understanding of YouTube analytics
• Experience leading editors/designers/creative teams
• Strong communication and leadership ability
• Strong instincts around viral content
• Bonus if you:
• Have scaled personality-driven brands
• Understand modern creator media
• Understand paid traffic amplification
• Have worked with large podcasts or creators
• Understand storytelling and emotional pacing
• Have experience with thumbnail testing systems

This Is NOT For You If…

• You only think like an editor
• You wait for instructions instead of bringing ideas
• You don’t deeply understand YouTube
• You aren’t obsessed with optimisation
• You don’t enjoy analysing why content wins or loses
• You struggle leading creative teams
• You prefer slow-moving corporate environments

The Opportunity

• This is an opportunity to help build a modern media brand from the ground up with serious ambition behind it.
• We are approaching this aggressively:
• high-volume testing
• algorithm-first thinking
• performance-driven creative
• world-class packaging
• multi-platform distribution
• constant iteration
• If you genuinely understand how attention works in 2026, this role will excite you.