Vice President – Sales (Middle East, Africa & Asia Pacific)

Overview

Strategic Market Leadership

• Develop and execute region-wise sales, market expansion, and restructuring strategies aligned with company growth objectives.
• Identify new business opportunities, untapped markets, and scalable growth models across Middle East, Africa, and Asia Pacific.
• Lead market mapping and customer segmentation initiatives to maximize coverage, penetration, and profitability.
• Analyze market trends, competitor activity, pricing movements, regulatory changes, and customer demand patterns to support decision-making.
• Navigate volatile markets impacted by currency fluctuations, political instability, trade restrictions, and supply chain disruptions.

Sales & Business Development

• Drive achievement of sales revenue targets, market share growth, and profitability across assigned territories.
• Manage and strengthen relationships with distributors, key accounts, and strategic partners for long-term sustainable business.
• Lead contract negotiations, pricing strategy, credit terms, and key commercial agreements.
• Expand product penetration through effective brand portfolio management and product positioning strategies.
• Bring new business opportunities by developing new channels, partnerships, and customer networks.

Team Leadership & Capability Building

• Lead, mentor, and develop regional sales teams to achieve high performance and accountability.
• Build a strong sales culture focused on execution, ownership, and customer-centricity.
• Set clear KPIs, monitor performance, and implement succession planning for key roles.
• Act as a senior escalation point for major customer, market, or operational issues.

Financial & Commercial Management

• Take ownership of full P&L performance across the region, ensuring strong top-line and bottom-line delivery.
• Manage credit risk, receivables performance, pricing models, and margin optimization.
• Conduct contribution analysis by product, region, and customer segment to improve profitability.
• Collaborate with Finance and Supply Chain to optimize costs, inventory planning, and commercial returns.

Cross Functional Collaboration

• Work closely with Supply Chain, Finance, Marketing, Operations, and Product teams to ensure seamless execution.
• Align regional business plans with company vision, strategic priorities, and organizational values.
• Foster teamwork and collaboration across departments to support long-term business success.