Vice President-Canada
Role Overview
Lead the strategy, growth, and operational performance of Travel Leaders’ Canadian affiliate network, o verseeing member services, recruitment, partner relations, marketing, and public relations.
Maintain full P&L responsibility while leading business development and supporting teams to deliver exceptional member value and sustainable growth.
Full Job Posting
New Member Recruitment
Establish annual recruitment goals, accountability measures, and incentive program.
Develop and implement annual recruitment campaigns and track/report results.
Ensure competitiveness in the Canadian marketplace.
Member Sales & Services
Lead, coach, and develop high performers within the member services team.
Establish annual performance goals, accountability measures, and incentive programs aligned to organizational objectives.
Develop, execute, and refine annual and long-term sales strategies to drive acquisition, growth, and retention.
Monitor monthly performance, trends, and KPIs; adjust strategies to maximize results.
Oversee contract renewals and ensure alignment of Affiliate needs with organizational offerings.
Partner with the Events team to plan and execute Affiliate Regionals and key events.
Partner Relations
Analyze market opportunities and negotiate agreements for Canadian only preferred suppliers.
Provide ongoing market intelligence to the executive team that could impact existing or potential agreements.
Meet regularly with Canadian suppliers to review progress against established targets and to propose any adjustments to the contract terms/goals as/if necessary/optional.
With the assistance of Revenue Management, ensure that supplier results are accurately reported monthly.
With the support of the accounting team, oversee the reporting and collection of all guaranteed and back end overrides from suppliers.
Submit quarterly and annual supplier revenue forecasting to Finance and make appropriate monthly adjustments to projections based on performance.
Public Relations
With the assistance of PR team, manage Canadian PR firm partnership.
When appropriate, respond in support of company objectives to press inquiries and/or requests for interviews.
Establish annual communication plan and provide market and/or product intelligence.
Operations & Financial Accountability
Maintain full P&L responsibility for Canada operations.
Enhance reporting, benchmarking, and analytics to support data-driven decision-making.
Ensure operational excellence across all member-facing sales functions.
Perform other duties as assigned.
COPY/PASTE RESPONSIBILITIES HERE
- QUALIFICATIONS
- Bachelor’s degree required.
- 10+ years of progressive leadership experience in sales, account management, or business development; travel industry or consortia experience strongly preferred.
- Demonstrated success developing and executing strategic sales plans that drive growth, retention, and profitability.
- Strong financial acumen, including experience with P&L ownership, forecasting, and performance management.
- Expertise in contract negotiation, renewals, and long-term relationship management.
- Highly analytical with experience leveraging reporting, benchmarking, and data insights to guide decision-making.
- Excellent organizational and time management skills.
- Strong communication and presentation skills with the ability to engage senior stakeholders.
- Willingness to travel approximately 25% of the time
- This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.
- Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.
- Prospective Employee Privacy Policy
- #Li-remote
About Internova Travel Group
Private travel services company serving leisure, luxury and corporate travelers through travel agencies and advisor brands.
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