User Experience Writer

About Landmark Digital

Role purpose and scope

Responsibilities

• Own product copy across search, product pages, basket, checkout, account, errors, and empty states.
• Write push notifications, emails, and SMS, including order confirmations and delivery updates; contribute copy for major sales campaigns.
• Write in English and Arabic for RTL and LTR layouts, adapting Arabic for GCC customers rather than translating literally.
• Write and edit copy in Figma components and layouts; verify states, edge cases, and character limits before handoff.
• Develop brand voice and tone guidance, an Arabic-English glossary, reusable content patterns, and developer string handoff processes.
• Collaborate with product owners, designers, engineers, legal, and marketing while features and promotional copy are being shaped.
• Use research and test results to improve copy and flag when a copy issue is actually a design issue.
• Use AI for writing and localization, and develop reusable prompts and workflows.
• Take part in regular design critiques, giving and receiving feedback.

Experience and qualifications

• 2–5 years of UX writing, content design, or product copywriting experience; e-commerce or consumer-app experience is preferred.
• Native-level written Arabic and strong UK English; able to adapt writing for each language rather than translate word for word.
• Portfolio showing copy in context on real screens, the problem, the approach, and the rationale; redacted or NDA work is acceptable.
• Solid grasp of UX writing, clarity, hierarchy, microcopy, error and empty states, accessibility, and plain language.
• Comfortable in Figma or willing to learn quickly; editing copy in components, variants, and auto layout should feel normal.
• Adaptable across brands and product areas, takes ownership through launch, communicates decisions clearly, and pays close attention to detail.
• Active interest in AI and willingness to adapt as tools evolve.

Preferred skills

• Experience with content style guides, glossaries, or design systems is a plus.
• Gulf Arabic, A/B testing, CMS or localization tools, and building a content style guide from scratch are nice to have.

Selection process