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UAE National - Marketing Specialist

Confidential CompanyAbu Dhabi Emirate, UAE1 weeks agoEntry
Entryfulltime

Skills

MarketingNationalSpecialist

About This Role

Job Purpose

*The job holder is responsible for planning, developing and implementing the company's marketing strategies, media planning, marketing communications, and ongoing promotional activities*

.

Description

  • :
  • ***Marketing Strategy:***
  • *Leverages customer and market intelligence to develop/modify marketing strategy/plan*
  • *Participates in the development of online marketing strategy*
  • *Executes the annual marketing plan for the company and drive marketing programs that increase market share, revenue and profitability*
  • *Builds and execute brand plan by category*
  • *Creates an integrated approach to support the marketing vision across digital, e-commerce, CRM, retail, and public relations*
  • *Drives the company to be customer centric*
  • ***Media Planning:***
  • *Develops and implements media plan to promote the the company's products to diverse set of audiences*
  • *Manages media communications and maintaining ongoing relationships with media contacts*
  • *Leverages customer understanding to find the right combination of media mix that will enable maximum reach and impact*
  • *Develops cross channel media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive customer acquisition*
  • ***Promotions:***
  • *Collaborates with the team to implement innovative branded content for each channel that aligns with new launches, promotions, and other business needs*
  • *Measures campaign outcomes and make recommendations to refine and continuously improve our marketing efforts*
  • *Ideates and manages tests and leverage data to inform future programs and improve performance by channel*
  • *Responsible for planning and managing campaigns to promote the company's products and services.*
  • *Responsible for supervising promotional programs to incentivize the point-of-purchase*
  • *Combines advertising with promotional deals to entice consumers and clients to buy products*

Qualifications, Relevant Certifications & Experience

  • *Bachelor’s Degree in Marketing or related field.*
  • ***Preferred Professional Certifications:***
  • *3-5 years of relevant experience*
  • *Full Professional Proficiency of English and Arabic Language*

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