UAE Marketing Lead

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1. Market Ownership & Intelligence

• Own understanding of the UAE market (SMEs, finance, SaaS, regulatory landscape)
• Monitor competitor activity, trends, and regulatory updates
• Identify opportunities for positioning, campaigns, and growth
• Share actionable insights regularly with leadership and marketing team

2. Campaign Direction & Localization

• Define campaign angles, messaging, and priorities for the UAE market
• Translate business objectives into clear marketing briefs for the Marketing team
• Ensure campaigns are relevant, localized, and aligned with market dynamics

3. Real-Time & Reactive Marketing

• Identify and act on real-time opportunities (news, trends, announcements)
• Launch fast, relevant campaigns across channels
• Ensure mazeed is present in key market conversations

4. Events & Community Leadership

• Own UAE events strategy and execution (webinars, workshops, networking events)
• Represent mazeed in key industry events and partnerships
• Build and grow a strong ecosystem presence (SMEs, founders, finance professionals)
• Leverage events and community for brand awareness and lead generation

5. Community & Ecosystem Engagement

• Build and maintain relationships with founders, SMEs, accountants, partners, and ecosystem players in the UAE
• Actively engage in communities, meetups, and relevant industry groups
• Represent mazeed in local networking opportunities

6. Events Execution (On-Ground)

• Research and identify relevant UAE events, exhibitions, and initiatives
• Execute participation in events (booths, logistics, coordination)
• Attend events and ensure proper coverage and representation
• Report outcomes (leads, partnerships, insights)

7. Content Support & Coverage

• Capture on-ground content (videos, photos, testimonials, interviews)
• Coordinate with the content and design teams for production and publishing
• Ensure real-time content coverage during events and activities

8. Partnerships Activation (Local Execution)

• Support activation of existing partnerships in the UAE
• Attend partner events and ensure proper representation
• Coordinate with internal teams to execute co-marketing activities locally

9. Opportunities & Initiatives

• Research and apply to: Competitions, Awards, Government initiatives, Startup programs
• Ensure mazeed is always present in relevant opportunities

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• Being a mazeeder, our promise to customers, internal teams, HR and Leadership is to demonstrate our core values in our daily interactions and quality of work:
• Integrity
• Customer Obsession
• Simplicity
• Growth Mindset
• Innovation
• Empowerment

Essential Skills and Qualifications

• Bachelor’s degree in **Marketing, Business Administration, Communications**, or a related field
• 6–8 years of experience in **marketing, growth, community, or events roles** (preferably in SaaS, fintech, or B2B)
• Strong understanding of the **UAE market, SME/startup ecosystem, and business landscape**
• Excellent **communication, stakeholder management, and relationship-building skills**
• Comfortable with **on-ground engagement, networking, and event representation**
• Comfortable with **basic content creation** (photo/video capture and coordination with content teams)
• Experience working with **cross-functional and remote teams**
• Arabic is a plus