Transformation Manager / Marketing Content Manager

Role overview

Responsibilities

• Assess workflows, identify process-optimization opportunities, support change management, and coordinate business improvement initiatives.
• Define project objectives, monitor progress, prepare reports, and communicate transformation plans to stakeholders.
• Review operational performance, analyze business data, identify challenges, and recommend practical solutions.
• Plan content calendars; develop written and digital materials; coordinate campaigns for websites, social media, email, and other channels.
• Collaborate with marketing, business development, operations, and technical teams to align content with brand positioning and audience needs.
• Monitor content performance and engagement metrics, coordinate reviews, maintain documentation, and identify improvements to communication and performance.

Qualifications

• Bachelor’s degree or diploma in Business Administration, Marketing, Communications, Digital Transformation, Management, or a related field.
• Strong understanding of business transformation, process improvement, project coordination, and organizational change.
• Knowledge of content strategy, digital marketing, brand communication, and audience engagement.
• Ability to analyze processes and performance data and develop practical improvement recommendations.
• Strong writing, editing, proofreading, and content development skills.
• Familiarity with content management systems, social media platforms, digital publishing tools, and marketing analytics.
• Understanding of project planning, workflow management, stakeholder coordination, and performance monitoring.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Ability to prepare reports, transformation documentation, marketing materials, and professional presentations.
• Strong analytical, organizational, creative-thinking, problem-solving, communication, and collaboration skills; able to manage competing priorities.
• Proactive, adaptable mindset and interest in digital innovation, strategic communication, business optimization, and continuous improvement.