Traditional Trade Channel Head

About This Role

About the Role: Ferrero is seeking a dynamic Traditional Trade Channel Head to lead our strategy and growth in the traditional trade sector; covering independent retailers, wholesalers, and neighborhood shops. In this role, you will be responsible for building strong customer relationships, driving perfect store execution, expanding numeric distribution, and delivering commercial excellence across this critical channel.

Main Responsibilities: As a Traditional Trade Channel Manager, you will develop and execute the Traditional Trade strategy to drive market share and penetration. You will manage relationships with key partners, distributors, and wholesalers to ensure alignment and deliver high service levels throughout the channel. Your responsibilities will include leading field execution plans in general trade outlets to secure product visibility, availability, and pricing compliance. You will also oversee promotional planning and trade investments, optimizing return on investment and maximizing in-market impact.

Collaboration with marketing, category management, and supply chain teams is crucial to support product launches and guarantee consistent activation in the market. Additionally, you will analyze channel performance, customer data, and market trends to recommend and drive growth initiatives. Key performance indicators for this position include volume and revenue growth in traditional trade, numeric distribution and customer expansion, execution compliance for visibility, availability, and pricing, distributor performance and stock availability, as well as the return on investment for trade investments and promotions.

You will lead your team by setting objectives, managing performance, and facilitating training. You are responsible for compliance, efficient resource management, conflict resolution, and fostering a positive, collaborative culture to support productivity and employee growth.

About You: The ideal candidate will have a bachelor’s degree in business, Sales, or Marketing and at least 10 to 12 years of experience in FMCG sales management, with a particular focus on traditional or general trade.

You have a strong understanding of distributor networks, local market dynamics, and channel execution is required. Experience in sweet snacks, confectionery, or impulse categories is an advantage.

Proficiency in sales analytics, Excel, PowerPoint, and trade spend tools is important for success in this role.

We seek someone with strong interpersonal and negotiation skills, who is commercially driven with a consumer-first mindset. To be successful in this role, you will demonstrate excellent planning, execution, and follow-up abilities. Resilience, adaptability, and proactive work habits are key.

You excel at managing and developing people. Your ability to nurture talent and inspire confidence helps create an environment where individuals thrive and teams achieve remarkable goals.

Our Benefits & Perks: Careers with caring built in - discover our benefits here.

About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.