Trading Manager -Perishable Products

Overview

• Core responsibilities: Perishable items trading marketing manager must perform a range of duties, many of which are complicated by the time-sensitive nature of the products. **Trade strategy and promotion**
• **Develop and implement strategies** to boost brand visibility and sales across various trade channels, including retailers and distributors.
• **Analyze market trends**, consumer behavior, and competitor activity to inform marketing campaigns.
• **Plan and execute promotional activities**, in-store campaigns, and point-of-sale displays.
• **Create content** and coordinate public relations activities.
• **Build and maintain strong relationships** with retailers, wholesalers, and other partners.
• Sales and business development
• **Collaborate to** align marketing initiatives with sales objectives.
• **Identify and develop new business opportunities** and partnerships.
• Logistics and operational oversight
• **Work with supply chain and logistics teams** to ensure products are available and managed properly.
• **Oversee budgets**, track key performance indicators (KPIs), and report on the effectiveness of marketing initiatives.
• **Address issues** that arise with merchants and customers to protect product quality and delivery.
• **Leverage new technologies**, such as real-time tracking, to ensure the integrity of the cold chain and improve end-to-end visibility.
• Essential skills and qualifications
• **Experience:** Most positions require at least 3–5 years of experience in trade marketing, retail marketing, or sales, preferably within the fast-moving consumer goods (FMCG) or perishable goods industry.
• **Education:** A bachelor's degree in Marketing, Business Administration, or a related field is typically required, with some employers preferring or requiring a master's degree.
• **Market knowledge:** Strong commercial mindset with a deep understanding of retail environments, market trends, and consumer psychology.
• **Analytical skills:** Ability to analyze sales data, campaign performance, and market insights to inform strategy and calculate return on investment (ROI).
• **Communication skills:** Excellent negotiation, presentation, and stakeholder management skills.
• **Specialized knowledge:** Familiarity with supply chain processes, logistics, import/export, and cold chain management is critical for handling perishable products.
• **Project management:** Strong organizational skills to lead and execute cross-functional initiatives.

Job Type: Full-time