Trade Marketing Manager

Dubai, UAE

Job Description

• ROI on trade promotions.
• Distributor performance and compliance in line with brand team.
• To deliver on targeted monthly Brand wise Volume/Value, Distribution & Visibility targets for UAE.
• To engage all levers at his disposal to achieve targeted GP of his agency by channel.
• Ensure timely Settlement of all claims and debit notes.
• Increase in sell-out and sales growth by channel.
• Improvement in shelf share and visibility.
• Execution score during market visits.
• Successful product launches and activation results.
• Increase in sell-out and sales growth by channel.
• Improvement in shelf share and visibility.
• Execution score during market visits.
• Successful product launches and activation results.
• Participate in all team-working and be an effective team-player at all times.
• To achieve set KPIs on Distribution, Visibility (BDA implementation /or share of space as per our market share & planograms) and Market Share Gain.
• Sell out and Nielsen data analysis.
• Track, measure performance and feedback results on above continuously to team, to improve performance.
• SMART objective setting.
• Continuously evaluate competition brands and activities and feedback initiatives to stay ahead of them.
• Train and ensure FAB’s (features, Advantages and Benefits) for all brands.
• Recruitment, Training and Coaching.
• Implement of all the NPI’s promotions and promotions within agreed timelines.
• Reduce, Control and manage the trade returns and bad goods.
• Manage all the trade spends within the limits and timelines.
• 25% time spend in trade, working with the team as well as independent trade audits to measure execution.
• To take swift action on new outlet openings and negotiate strong BDAs with them.
• 100% Compliance with BDA’s in all the territories and renewal of all the BDA’s within the 3 months of expiry.
• Overall spend planning and control. Improve ROI and optimize spends.
• To Lead and participate in forecasting meetings with suggestions/initiatives to optimize inventory. Ensure customer service level, forecast accuracy and partner case fill rate.
• Evaluate competition activities and observe trade/consumer trends.
• To participate and share all survey findings (price, competition, category etc). Maintain price index for all SKU’s.
• To maintain harmonious PR with trade and prompt & efficient customer service at all the times.
• To internally liaise with all departments on relevant matters with good harmony.
• Good rapport with Partner, Trade and Team.
• To comply with all organization SOPs and HR policies.

Skills Description

• Quick learner with strong perseverance skills.
• Good eye for opportunities (new space/listings etc.).
• Proficiency in Preparing, measuring, tracking (gilling gaps) and achieving target by keeping good grip on execution.
• Full understanding of dynamics of FMCE products/trade in UAE.
• Dynamic & Energetic team player with an open, positive & curious mind.
• Efficient, Result-Oriented with good problem-Solving skills.
• Very communicative and expressive.