Trade Marketing Manager
Role Overview
The Trade Marketing Manager supports the development and execution of trade marketing strategies to drive brand visibility and sales performance across retail and distribution channels. This role collaborates closely with Sales, Marketing, and Category teams to ensure alignment with overall business objectives. This role will own the creation of retailer communication materials and present them directly to our retail partners. They will drive broker management and engagement across multiple sales channels. They will partner with our sales team to deliver new item innovation and other commercial objectives.
Full Job Posting
Division Information
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.
Job Summary
The Trade Marketing Manager supports the development and execution of trade marketing strategies to drive brand visibility and sales performance across retail and distribution channels. This role collaborates closely with Sales, Marketing, and Category teams to ensure alignment with overall business objectives. This role will own the creation of retailer communication materials and present them directly to our retail partners. They will drive broker management and engagement across multiple sales channels. They will partner with our sales team to deliver new item innovation and other commercial objectives.
Primary Duties & Responsibilities
- Assist in planning and implementing trade marketing programs and promotions.
- Creates and combines Product Line Review materials and ensures timely delivery to retail partners.
- Create and manage Integrated Commercial Calendars to align business needs and stakeholders.
- Collaborate with cross-functional teams to execute channel-specific initiatives. Deliver these initiatives to retailers and ultimately our end consumers.
- Monitor trade spending and ensure compliance with budget guidelines. Create promotional planning guidelines and individual trade plans by retail channel.
- Identify ROI for trade events and create profitable promotional plans
- Create and distribute trade-related reports on business performance and provide actionable insights.
- Lead cross-functional workstreams for both trade initiatives and retailers
- Manage timelines, deliverables, and stakeholders for multiple concurrent project
Education and Experience Profile
Bachelor’s degree in marketing, Business, or related field.
2–4 years of experience in trade marketing, sales, or brand management.
Strong analytical and project management skills.
Excellent communication and collaboration abilities.
experience supporting CPG, retail, or consumer goods environments
Exposure to retailer execution, promotions, or go to market planning
Experience working cross functionally with Sales and Marketing teams
Required Skills
- Strong analytical and project management skills.
- Excellent communication and collaboration abilities.
- Efficient in Microsoft 365 (Excel, Powerpoint, Word)
- High level of organizational skills and attention to detail
- Ability to work independently and be a self-starter within a team setting
- Demonstrated ability to handle multiple tasks and assignments simultaneously
- Clear sense of urgency
Work Environment
Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
About Spectrum Brands
Public U.S. home-essentials company making pet-care, lawn-and-garden, pest-control, personal-care, and small-appliance products for consumers.
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