Trade Marketing Executive - FMCG
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About the Role
Ghori Holding Ltd. seeks a dynamic Trade Marketing Executive to drive trade marketing initiatives, in-store execution, and visibility enhancement for FMCG brands across UAE retail.
Key Skills for This Role
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Overview
We are seeking a dynamic and result-oriented Trade Marketing Executive to join our growing FMCG food & non-food brand portfolio across the UAE retail market.
The ideal candidate will be responsible for driving trade marketing initiatives, in-store execution, visibility enhancement, and sales coordination to strengthen brand presence and improve overall market performance.
1. Trade Marketing & Promotion Execution
- Plan and execute monthly trade marketing activities across Hypermarkets, Supermarkets, Discount Stores, General Trade & E-commerce channels
- Manage in-store promotions including gondola displays, shelf rentals, pallet displays, sampling, leaflets & bundle offers
- Ensure timely execution of all promotional activities as per brand guidelines
2. Market Visibility & Merchandising
- Monitor planogram compliance, shelf share, visibility, and display quality
- Work closely with sales & merchandising teams to improve product placement
- Track competitor activities, pricing, promotions & new launches
3. Sales Support & Coordination
- Coordinate with sales teams for promotional planning and customer-wise execution
- Support new product launches and listing follow-ups
- Prepare execution reports with photos, customer updates & activity results
4. Data Analysis & Reporting
- Track promotion performance, sales uplift, ROI, and trade spend utilization
- Prepare monthly trade marketing reports and competitor insights
- Maintain trackers for listings, distribution, displays & promotional claims
5. Vendor & Agency Coordination
- Coordinate with agencies, promoters, and printing vendors
- Manage POSM materials including wobblers, shelf talkers, posters & display units
- Ensure timely delivery and proper usage of trade marketing materials
6. Budget & Claims Management
- Monitor trade marketing budgets, customer spends & promotion claims
- Ensure proper documentation, approvals & reconciliation of trade spends
- Coordinate with finance & sales teams for settlement processes
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