Trade Marketing Executive

Organization

• Reports to Regional Marketing Manager Prestige Brands

• Job Location: Dubai, UAE

• Contract type: Permanent

About Shiseido Group

Main Responsibilities

• Build and execute the regional trade and e-trade plans for the Shiseido brand:
• Aligning with all markets on the Shiseido Regional trade plans, liaising with suppliers and malls / retailers / distributors while securing permits and space bookings.
• Coordinate with the suppliers and EMEA team on the creativity of the animations, coordinate with all internal and external stakeholders to make sure that all the trade and e-trade activations start on time.
• For E-trade, the E-comm team will support ensuring the execution of the plan.
• Coordinate with the commercial team and training team to guarantee the success of the activations setting the targets and monitoring the results proactively, identifying if needed action plans
• Manage temporary merchandizing: + handling lightbox visuals updates regionally & videos update across FSS & regional key retailers
• Prepare and execute a trade plan for the Shiseido Free Standing Stores, including monthly traffic-driving activities in collaboration and coordination with Majid Al Futtaim, our local partner for FSS, and other internal teams (PR, Commercial, Training etc)
• Provide a design and execute (with the help of the supplier) the FSS animation tables as per the agreed focus plan. Make sure that all stakeholders (supplier, MAF & marketing team) are informed ahead of time
• Analyze trade animation performances in terms of ROI and sell-out results and evaluate accordingly
• Manage the POSM (samples/GWPs/testers) of the brand: forecasting the right POSM as per the budget ,ensuring its availability on time for all the markets and tracking its spending vs. the budget at a monthly basis
• A&P budget ownership on POSM, Selling contribution (trade rental related), and temporary VM (trade production) lines
• Planogram development and execution (3 axis) in collaboration with the Visual Merch team
• Ensure regional planograms are communicated and implemented correctly by liaising with the VM team, distributors, commercial team and retailers
• Prepare and share a monthly newsletter with all initiatives taking place in the following months and support the marketing team with ppt presentations for retailers, internal meetings, budget meetings and international stakeholders
• Share available assets and guidelines with key stakeholders like retailers/distributors/suppliers for new product launches and trade activations to ensure consistency and guidelines respect of the brand image.
• Monitor and track competitors' trade activities (offline / online) and share best practices internally
• Coordinate office monthly orders across different marketing departments and update spreadsheets/inventories
• Undertaking daily administrative tasks, including raising POs and updating the PO tracker, to ensure the functionality and coordination of the department’s activities

Profile

• Experience of at least 3/ 4 years in marketing / trade marketing roles within luxury/cosmetics industry.
• Extremely high degree of attention to detail and organization
• Knowledge of the Middle East market and the consumer of this region is a plus
• Ability to collaborate with internal & external stakeholders, making things happen
• Dynamic, positive thinking, strong analytical skills
• Team worker, passionate and driven personality with excellent communication.
• Ability to multitask, work at pace and with ambiguity
• Proficient communication in English. Arabic is a plus
• Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word)
• University degree
• Alignment with the Shiseido Trust 8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success