Trade Activation Manager-OTC

Job Description

Sales

About The Role

• Dive into the heart of commerce as our new Trade Activation Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence.
• With you on our team, our leading brands will shine in stores, engaging our customers and driving demand.
• Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces.
• This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.
• Your responsibilities
• Collaborate with sales and marketing to bring life to our go-to-market plans, product launches, in-store executions, and promotional activities.
• Use commercial and marketing data to shape decisions and build compelling sales narratives, enhancing brand engagement and customer plans.
• Prepare Category-Channel files, Promotion consumption files by month and quarter for analyzing Category growth. Category-sales forecast vs actual numbers for regular and promotion stocks.
• Communication and timely execution of all central/local promotions to all gulf markets by coordinating with the brand team, supply chain and logistics.
• Analyze Market Share by Sales Channels (Modern and General Trade) as per Ac Nielsen data, and EPOS to highlight distribution gaps in respective channels, analyze competition.
• Understanding Presence and Placement guideline for overall category and build Planograms at a store/ channel level.
• Provide support in Demand Planning streams for upcoming months, in line with liquidation plans for each region/ channel. SKU rationalization and Baseline reviews with control on over stocks, residuals and SLOBS
• Define and deploy channel activation program based on identified Physical Availability KPI targets.
• Monitor and track POSM spend, provide suggestive action on optimizing spends. Raise PO and track payments.
• The experience we're looking for
• Strong understanding of the criticality of 4P planning and performance.
• Effective monitoring of the Activations and Deployment plan, reporting variances and suggesting corrective action required.
• Tracking of Big Bet deliverables, in store executions and monitoring the impact of these on overall brands/ segments (IMS, Shares, Sell out).
• Conduct market visits and retail audits to understand market conditions, brand positioning, competitor activity and identify issues and opportunities to monitor and suggest merchandising equipment.
• Minimum bachelor’s degree level ideally in a business-related subject - from a recognized University
• Minimum 3 years FMCG experience in Sales/ Trade Marketing/ Marketing/ Operations and Key Account Management
• The skills for success
• Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.
• What we offer
• With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
• We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
• We have a range of other benefits in line with the local market.
• Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
• For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.
• You will be rewarded in line with Reckitt's pay for performance philosophy.

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