TikTok Specialist

Overview

Responsibilities

• Develop a TikTok-first content strategy aligned with brand values and market-specific culture.
• Identify trends, formats, and sounds early and adapt them for the brand.
• Ideate, script, and brief TikTok campaigns, working with creators, editors, and in-house colleagues to produce cutting edge content.
• Optimise hooks, captions, hashtags, and posting times as part of a consistent posting cadence.
• Monitor performance and iterate based on insights. Run structured content experiments.
• Weekly and monthly channel reports with clear learnings and recommendations, delivering against KPI framework to include key metrics for views & reach, average watch time, follower growth, engagement (shares, saves, comments), and brand conversion KPIs.
• Build communities of influencers and recruit a brand squad, jumping on trends, curating grass roots hype accounts, while sourcing and managing UGC campaigns.

Requirements

• Proven experience growing TikTok accounts and communities.
• Deep understanding of TikTok trends, formats, and algorithms.
• Track record of producing or managing successful short-form video content.
• Strong creative writing and storytelling skills in English.
• Paid TikTok Ads experience and a finger on the pulse of platform dynamics, tech and feature advancements.
• A thorough understanding of the sports landscape and a fervent passion for delivering topical, relevant and engaging content that taps into trending conversations.
• Experience with brands related to sports and or iGaming is preferred but not essential.

Benefits

• Private health insurance.
• Company wide social and team building activities.
• Hybrid & Remote work arrangements.
• Flexible working hours.
• Training and Development opportunities.
• ***Logifuture operates across seven countries, with headquarters in Malta and additional offices in the UK (London), Italy (Parma & Lecce), Austria (Innsbruck), Serbia (Kragujevac), Romania (Bucharest) and UAE (Dubai).
• The majority of our roles listed on our careers page are not restricted by location, giving prospective employees the flexibility to choose any of our offices.
• Furthermore, we also collaborate with consultants based outside these locations, broadening our talent pool and allowing us to remain agile and competitive in the global market.***
• ***In addition at Logifuture we embrace equality and diversity.
• We do not discriminate and our values of delivering results together support this statement.
• We are determined to foster an inclusive environment where everyone feels valued, heard, and empowered to contribute their unique skills and experiences.***