TikTok LIVE - Content Strategy and Operations Manager (Middle East) - Dubai

About This Role

Responsibilities The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

TikTok seeks a results-driven Live Content Strategy and Operations Manager focusing on the Middle East region. In this role, you will be at the forefront of shaping our live streaming content strategy, driving live creators' engagement, and scaling impactful projects across the region. You can use your deep understanding of Middle Eastern culture, market trends, and data insights to enhance TikTok's live streaming ecosystem.

Responsibilities:

1. Content Strategy & LIVE creators Growth: Analyse live streaming content and industry trends in the Middle East. Develop tailored content strategies to encourage creators to go live and improve content quality, ensuring alignment with regional preferences and TikTok's global brand.

2. Project Leadership & Cross-functional Collaboration: Independently lead live streaming projects from concept to execution. Coordinate with multiple teams, including content, marketing, and product, to ensure seamless collaboration and successful project delivery.

3. Regional Expansion & Resource Integration: Leverage your knowledge of Middle Eastern culture and creator characteristics. Integrate online and offline resources to drive the large-scale implementation of live streaming projects, maximizing reach and engagement in the region.

4. Data-driven Optimization: Use basic data analysis skills to evaluate the creators’ performance during live streams. Identify issues, provide targeted solutions, and continuously optimize strategies to boost user experience and platform growth.

Qualifications Minimum Qualifications:

1. Work Experience：3+ years of experience in live streaming operations, content strategy, or relevant fields, with a proven track record in the Middle East market.

2. Cultural & Market Expertise： Knowledge of the Middle East regional culture, traditions, and the unique characteristics of Middle Eastern TikTok creators

3. Proficiency in both Arabic and English is required to effectively collaborate with business stakeholders.

Preferred Qualifications:

1. Skills： Strong project management and cross-functional coordination abilities. Proficient in basic data analysis tools (e.g., Excel) to extract actionable insights.

2. Personal Traits： Passionate about live streaming and the digital content industry. Adaptable to fast-paced environments, with a proactive approach to problem-solving and innovation.

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​