Team Leader, PR & Media Relations (Content)

Job Purpose

Corporate Communications & Reputation Strategy

• Define and lead the corporate communications strategy to enhance organisational reputation, leadership visibility, and stakeholder confidence.
• Translate business priorities into clear, compelling external narratives aligned with corporate values and long-term strategic objectives.
• Act as a senior advisor to executive leadership on reputation management, public positioning, and sensitive communications matters.
• Lead crisis and issues communications approach and planning, including scenario preparedness, messaging frameworks, and executive response protocols.
• Advise executive leadership during high‑risk or crisis situations, ensuring timely, coordinated, and well‑governed communications.
• Safeguard organisational reputation during complex, high‑risk and sensitive situations through strategic communications and executive advisory.

Media Strategy & Media Relations

• Own and continuously refine the organisation’s media strategy across national, regional, and international outlets.
• Build and maintain strong relationships with senior editors, journalists, and media opinion formers.
• Oversee proactive media engagement, issue management, and media response in high‑profile or sensitive situations.
• Ensure disciplined and accurate creation of press releases, media statements, bylined articles, and executive interviews.

Executive Positioning & Thought Leadership

• Drive executive positioning and thought leadership strategies for CXOs and senior leaders.
• Oversee development of briefing documents, messaging frameworks, talking points, speeches, and opinion pieces.
• Ensure executives are fully prepared for public appearances, interviews, conferences, and high‑level engagements.
• Design and lead media and executive communications training for CXOs and senior leaders, ensuring preparedness for interviews, public appearances, and high‑stakes engagements.

Media Monitoring, Insights & Reporting

• Oversee comprehensive media monitoring and analysis to track reputation, sentiment, share of voice, and emerging risks.
• Provide clear, executive‑level insights and recommendations to senior leadership and boards.
• Use data and intelligence to continuously refine communications strategies and media engagement approaches.

Enterprise Communications

• Define and lead the enterprise communications strategy to ensure alignment between business priorities, leadership direction, and employee understanding.
• Shape and articulate the organisation’s enterprise narrative, translating strategy, performance, and transformation initiatives into clear, credible messages for internal stakeholders across all levels.
• Lead communications related to the employee value proposition (EVP), culture, leadership visibility, and organisational milestones, ensuring consistency with the corporate brand and external positioning.
• Oversee communications for enterprise‑wide change initiatives, leadership updates, and major business announcements.

People Leadership & Team Management

• Lead, mentor, and develop a high‑performing team across Public Relations and Media.
• Set clear objectives, ensure accountability, and build depth of capability within the corporate communications function.
• Foster a culture of excellence, collaboration, and professional rigor across the team.

Representation & Public Presence

• Represent the organisation confidently in senior‑level external engagements, industry forums, and select public platforms as required.
• Demonstrate strong presence, credibility, and authority in high‑visibility settings.

Minimum Qualification

• Bachelor’s degree in Communications, Public Relations, Journalism, International Relations, Business Administration, or a related discipline.
• Master’s degree in Communications, Publics Relations, Media, Public Affairs, Business Administration, or a related field is preferred.
• Relevant professional certifications in communications, public relations, or leadership development are an advantage.

Minimum Experience & Knowledge & Skills

• 10-12 years of progressive experience in corporate communications, strategic communications, or public affairs within large, complex organisations.
• Proven experience leading and developing multidisciplinary teams, including PR, media, and communications specialists, with clear accountability for performance and delivery.
• Demonstrated success working cross‑functionally with senior leaders across business, Government Affairs, Legal, Human Capital, Brand, and Commercial teams.
• Extensive experience advising and working directly with CXOs, corporate CEOs, board members, and senior government officials on high‑impact, reputation‑sensitive matters.
• Strong background in media strategy, thought leadership, executive positioning, and narrative development at enterprise level.
• High level of judgment, influence, and stakeholder management capability, with the confidence to operate in high‑pressure, high‑visibility environments.
• Excellent written and verbal communication skills in both English and Arabic are mandatory.