Strategy Executive
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Key skills for this role
About the Role
Job Title: Strategy Executive Location: London (Southbank) Working model: Hybrid About The Goat Agency: Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results.
Key Skills for This Role
Full Job Posting
London (Southbank)
Working model:
About The Goat Agency
Goat is part of WPP Media, the world’s leading media investment company.
Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results.
Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands.
Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance.
We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
About The Opportunity
This role will suit candidates who are creative thinkers, possess strong writing skills, and have the ability to visualise and clearly communicate ideas.
It is ideal for those with a genuine interest in beauty, and who are highly engaged with the world of social media and influencers.
Key Responsibilities
- Developing influencer and social media strategies for our beauty clients
- Researching and applying insights, data and statistics to support creative concepts and strategic recommendations
- Brainstorming creative ideas for influencer & social media campaign activations
- Writing pitch-winning presentations, both collaboratively and independently
- Attending and contributing to internal strategy briefings and brainstorming sessions
- Participating in client meetings and pitches
- Reviewing presentations and proposals in detail to identify and correct grammatical, factual, and design errors.
- Staying informed on the latest developments in social media, including emerging trends, key influencers, platform updates and the wider creative advertising landscape.
Role Requirements
- Strong interest and knowledge of the influencer space, including emerging trends, niche communities, and key players across social platforms
- Awareness of how brands engage with audiences through influencer marketing and content strategies
- Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube) and their role in influencer marketing.
- Knowledge of content formats, platform algorithms, and best practices for engaging beauty audiences
- Strong written and verbal communication skills
- Ability to communicate and present ideas clearly to clients and other stakeholders
- An eye for design, or some previous design experience, is beneficial.
- Any previous experience in a client-facing role is advantageous but not essential.
- Generally tech-savvy (Mac OS).
- Proficient in PowerPoint / Google Slides (essential).
- Basic experience with Adobe Photoshop (advantageous).
- Basic proficiency in Excel / Google Sheets (advantageous).
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