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Strategist

Intercept Group
Toronto, CAN
Full-time
Mid
Onsite
Discovered 1 weeks ago

Full Job Posting

Responsibilities

  • Include:
  • Run competitive audits across search visibility, AI engine visibility, messaging, content, and paid social, and turn the findings into a clear read.
  • Conduct desk research on markets, buyers, and competitors, and structure it so someone can act on it.
  • Build content audits and inventories, and score existing content against a campaign brief.
  • Pull audience and persona research together from primary and secondary sources.
  • Prepare the inputs for messaging and positioning frameworks, and draft first passes for senior review.
  • Support campaign concept development across the GTM flywheel, from market intelligence through measurement.
  • Read incoming briefs, statements of work, and RFPs, and summarize what is being asked before the senior take is formed.
  • Use AI agent tools daily for research synthesis, brief analysis, competitive audits, and content scoring.
  • Build the decks, documents, and workbooks that carry strategic work to clients, to a standard that needs no rework.
  • Sit in client strategy sessions, capture what matters, and turn it into the follow-up the same week.
  • Fact-check and source-verify every claim and figure that leaves your hands.
  • Keep client context files and research current, so the next person to touch the account is not starting cold.
  • Must-Have Qualifications:
  • 4-5 years in marketing strategy, research, or planning, ideally agency-side.
  • Demonstrable research ability: you can take an ambiguous question and come back with a structured, sourced answer.
  • Exposure to B2B or technology marketing, and a clear intent to build a career in it.
  • Strong writer who can turn analysis into a report that a client would enjoy reading.
  • Able to run several workstreams at once and hold accuracy while doing it.
  • Comfortable adopting and integrating AI tools into daily work.
  • Detail-first: you check figures, sources, and spelling before anyone else has to.
  • Genuine comfort with ambiguity and a fast-moving, remote-first environment.
  • Nice-to-Haves:
  • Direct experience in B2B technology, channel or partner marketing, or ABM.
  • Familiarity with SEO, GEO, and content performance tooling such as Semrush, Ahrefs, or Screaming Frog.
  • Experience building competitive or content audits at scale.
  • Experience working with AI or machine learning tools and platforms.
  • This Role Is Not For You If...
  • You want to be handed a template and fill it in.
  • You need the brief to arrive clean before you can start thinking.
  • You default to agreement. We would rather you flag a problem early than deliver something you knew was wrong.
  • Consumer marketing is where you want to stay. B2B technology is a different language and this role is a commitment to learning it.
  • AI tools make you uncomfortable or feel like a fad. They’re central to how we work.

Qualifications

  • Familiarity with SEO, GEO, and content performance tooling such as Semrush, Ahrefs, or Screaming Frog.

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